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Digital Marketing Basics
Branding
Learning Outcome
4
Avoid common branding mistakes
3
Recognize key branding components
2
Identify importance of branding
1
Understand the concept of branding
Tea Stalls Analogy
There were two tea stalls on the same road.
Both sold tea at the same price and same taste.
Tea Stalls Analogy
- Stall A had no name board.
- Its cups changed every day, and there was no fixed colour or style.
- People simply called it “that tea stall.”
- Stall B had a name board.
- The same yellow colour everywhere, the same style cups, and the tagline “Ek cup freshness.”
- People called it “Sharma Chaiwala”.
Tea Stalls Analogy
People started saying, “Let’s go to Sharma Chaiwala.” Even new customers could identify it easily. The tea was the same, but one stall had an identity. That identity is branding.
Branding For Business
A business ran ads with a website and Instagram, but inconsistent branding and a personal email ids confused customers and killed trust.
Once branding was unified with one name, logo, visuals, and a professional email, trust improved and marketing finally worked.
What Is Branding?
Branding is creating a unique business identity that people recognize, remember, and trust.
Branding includes
Brand name
Brand logo
Brand colours
Brand fonts
Brand message
Brand experience
Branding is not just logos or ads,
it is also how customers feel about a business and overall customer experience.
Why Is Branding Important?
- Makes business look professional.
- Helps people remember the business.
- Builds customer trust.
- Improves marketing results.
Components Of Branding
Business Name: The name used to identify the business.
Tagline: A short line about the business.
New Number: A separate number that shows professionalism.
New Gmail Id: An email used for official communication.
Colours: Colours that help in brand recognition.
Fonts: Writing style that is consistent throughout.
Domain Name: Website name that builds trust and credibility.
Common Branding Mistakes
-
Frequently changing logos.
Solution → Use one fixed logo everywhere.
-
Different colours everywhere.
Solution → Choose brand colours and follow consistently.
-
Using personal Gmail IDs.
Solution → Create a professional business email.
-
No consistent brand message.
Solution → Decide one clear brand message.
Summary
5
Consistency is important in branding
4
Branding improves marketing results
3
Branding helps people recognize businesses
2
Branding builds trust and professionalism
1
Branding creates a business identity
Quiz
Which of the following best represents a component of branding?
A. Daily sales report
B. Business name and tagline
C. Website traffic
D. Advertisement budget
Quiz - Answer
Which of the following best represents a component of branding?
A. Daily sales report
B. Business name and tagline
C. Website traffic
D. Advertisement budget
Marketing Fundamentals & Digital Ecosystem - Branding
By Content ITV
