Content ITV PRO
This is Itvedant Content department
Build Lead Gen Page
Wireframing
Learning Outcomes
6
Recognize tools and common mistakes
5
Map user flow logically
4
Plan homepage, service, contact pages
3
Identify website page structures
2
Explain why wireframing is important
1
Understand wireframing concept
Construction - Analogy
A person decided to build a house...
Construction - Analogy
He directly started construction without:
Deciding kitchen position
Planning bathroom placement
Thinking about staircase
Planning rooms
Construction - Analogy
After construction:
Rooms were misplaced
Kitchen was too small
No proper ventilation
Bathroom was inconvenient
Construction - Analogy
He realized:
“I should have made a proper plan before construction.”
Construction - Analogy
Next time, he:
Planned room layout
Designed structure first
Construction became smooth and efficient.
Created a blueprint
Learning for Students:
A website needs a wireframe before design
Wireframe = Blueprint of a website
Just like a house needs a blueprint
What is Wireframing?
Wireframing is the process of creating a basic structural layout of a website before adding colors, images, or design elements.
Why Wireframing Is Important
Prevents design confusion
Saves time and cost
Clarifies business goals
Improves user experience
Helps in better planning
Basic Structure Of The Website
Header
Body
Footer
First Step: Understand The Business
Who is the target audience?
What action should users take?
What is the main goal?
What does the business do?
What Pages Should Be Present?
Common business website pages:
Home
About
Services
Contact
Blog
Testimonials
Structure Of Homepage
About Summary
Benefits
Footer
Hero Section (Headline + CTA)
Services Overview
Final CTA
Testimonials
Structure Of Service Page
Problem Explanation
Service Title
Pricing
Solution Details
Benefits
CTA
Structure Of Contact Page
Business Hours
Phone Number
Contact Form
Location Map
Email Address
User Flow Planning
User flow planning means mapping the step-by-step journey a visitor takes through a website to complete a specific goal.
User Flow Planning
Example:
Service Page
Homepage
Ad
Contact Page
Form Submission
Wireframing Tools
Paper and Pen
AI tools
Common Wireframing Mistakes
Adding too much detail
Ignoring user journey
Not aligning with business goals
Starting design without planning
Skipping CTA
Summary
5
Increases conversions and results
4
Improves overall user experience
3
Helps plan pages clearly
2
Focuses on structure, not design
1
Wireframing is website blueprint
Quiz
What is wireframing in website development?
A. Designing website colors and fonts
B. Writing website content
C. Creating the structural layout before design
D. Buying a domain
Quiz-Answer
What is wireframing in website development?
A. Designing website colors and fonts
B. Writing website content
C. Creating the structural layout before design
D. Buying a domain
Building a LeadGen Page - Website - Wireframing
By Content ITV
