Various Ad Strategies for Spice Garden

Business Scenario

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to understand which advertising strategy performs better:

  • Promoting Family Dining Experience
    OR

  • Promoting Online Food Delivery

Your task is to create two separate Search Campaigns with different marketing messages and compare their performance using Google Ads metrics.

Pre-Lab Preparation

Topic : AB Testing

1) What is AB Testing & How it works?

2) AB testing with Audience Targeting

3) AB Testing with Ad creatives

4) Experiement Tool

Task 1: Create Campaign A (Family Dining Strategy)

Create New Search Campaign

1

Navigate to:

Campaigns → + New Campaign

Select:

  • Goal: Website Traffic

  • Campaign Type: Search

Configure Campaign Settings

2

Campaign Name - Spice Garden Restaurant ( Test A )

After that click on next

Configure Bidding Strategy

3

Select:

Maximize Clicks

Customer Acquisition:

Disabled

After that click on Next

Campaign Setting Optimization 

4

Networks -

  • Google Search Partners Network (recommended)

  • Google Display Network (recommended)

Location - setup the location

  1. Hinjewadi

  2. Wakad

  3. Primpri Chinchwad

Language - English or keep all language

Selection of EU political ads

EU political ads -

  • No, this campaign doesn't have EU political ads

Select Audience Segment

In the audience segment select following stuff.

  1. Foodies

  2. Frequently dines out

  3. Food & Dining

Keep other setting as it is  and click on Next

AI Max Campaign optimization

5

Pre-Lab Preparation

  • Explore different restaurants

  • View food items and menus

  • Add items to cart

  • Place orders online

Topic : Weaving the world of Web

1) Navigating the world of Web

2) Building Blocks of Website,

3) Tag Titans: Fundamental Web Construct.

git pull origin branchName

Git Pull

Task 1: Understanding BRD

Before you start building anything, you need to clearly understand what the client actually wants.So, let’s begin by understanding the BRD (Business Requirement Document) shared by the client.

BRD Full Form is Business Requirement Details.BRD like a plan for building a house. This plan helps the builder understand what to build.In the same way,BRD tells developers what the client wants to build

Click to download BRD : BiteBox_BRD.pdf

Activity

After going through BRD list down the Core Features and  Web Pages in the tabulated Format as shown Below.

Col 1Col 2Col 3
Row 1
Row 2
Row 3

Formula

Profit = Revenue - Cost

Task 2: Create WireFrame

Now that you understand the requirements, don’t jump into coding yet. Before development, we always visualize the layout.

Now lets  create a simple wireframe for the homepage.

A wireframe is like a layout plan of a house. Before building, you decide where rooms, doors, and windows will be placed.Similarly, a wireframe helps you plan where elements like headers, images, and buttons will appear on a webpage—before adding design or colours.

Task 3: Code Editor Installation

Good work on completing the planning phase.

Now we will start development. Before that, make sure your system is ready with the required tools.

In this step we will install the VS code editor that will help to Write code efficiently,Organize files , Run and test your application

Go to the visual studio code official website  

1

Click to download Homepage Wireframe : Homepage Wireframe

Link - https://code.visualstudio.com/download

Choose your operating system(windows / Mac) and download the installation file.

Double click on the download app and Accept the agreement and click next

2

It is a long established fact that a reader will be distracted

b

Sub Steps

a

 Double click on the download app and Accept the agreement and click next 

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}
public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

 

Great job!
You have successfully completed your first lab on BiteBox Project Onboarding.

In this lab, you have: Understood the BRD, Created a wireframe, Set up your development environment, Organised your project structure, Run your first program

You are now ready to move to the next stage of development

Checkpoint

Next-Lab Preparation

   Git Push

git push origin branchName

Topic : Working with a Text and Listin HTML

1) Power of HTML text tags
2) Customizing your style with CSS
3) Listing it right using HTML
4) HTML Link up , attributes of tag, block vs inline elements

Text box Width : 887
Business Scenario, Pre-lab Preparation, Next-lab Preparation, Task, Activity, Checkpoint : 90%.
Steps : 1,2,3 [Sub Steps - a,b,c]
Normal Text, Topic Name : 80%
Subtopic : 70%
Code Box font Size : 16px

Various Ad Strategies for Spice Garden

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Various Ad Strategies for Spice Garden

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