Sales Campaign

The Spice Garden Restaurant has successfully created a product catalogue in Meta Commerce Manager. The next step is creating a Sales Campaign to encourage customers to complete valuable actions such as placing food orders, purchasing meal combos, or making online reservations. In this activity, you will create a Meta Sales Campaign, select the appropriate conversion location, define the target audience, and use the product catalogue to promote menu items.

Topic : Inorganic Marketing (Paid Ads)

1) Ad Manager Overview & Ad Objectives

2) Auction & Bidding Strategies

3) Awareness Ad Setup on Meta

4) Traffic Ad Setup on Meta

5) Lead Generation Ad Setup on Meta

6) Engagement Ad Setup on Meta

7) AB Testing on Meta

8) Campaign Budget Optimizatin/ Advantage Campaign Budget

9) Commerce Manager | Catalogue Creation

10) Sales Ad Setup on Meta

11) Payment Setup on Meta and Automation Rules

12) Awarness Ad Setup on LinkedIn

13) Lead Generation Ad Setup on LinkedIn

Objective:

To create a Meta Sales Campaign that drives online orders and conversions for Spice Garden Restaurant using the product catalogue.

Open Meta Ads Manager

• Log in to Meta Business Suite.
• Navigate to Ads Manager.
• Click Create to start a new campaign.

Select the Campaign Objective

• Choose the Sales campaign objective.
• Click Continue.
• Review the campaign objective before proceeding.

Configure Campaign Settings

Enter the campaign details.

Configure:

• Campaign Name

• Buying Type (Auction)

• Campaign Objective (Sales)

Enable Advantage Campaign Budget if required.

Set the campaign budget and schedule.

Select the Conversion Location

Choose where the conversion should occur.

Examples:

• Website

• Website and App (if applicable)

Select Website as the conversion location.

Choose the Meta Pixel configured for the Spice Garden website.

Select the conversion event to optimize for, such as:

• Purchase

• Place Order

• Complete Reservation

Define the Target Audience

Configure the audience using:

• Location

• Age Group

• Gender

• Language

• Interests

Examples:

• Food Lovers

• Restaurant Visitors

• Online Food Ordering

• Chinese Cuisine

Review the estimated audience size.

Configure Ad Placements

Select the placement option.

Choose:

• Advantage+ Placements (Recommended)

or

• Manual Placements

Review the available placements.

Create the Sales Advertisement

Create the advertisement by adding:

• Campaign Image or Video

• Primary Text

• Headline

• Description

• Website URL

• Call-to-Action

Examples of CTA:

• Order Now

• Book Now

• Shop Now

Ensure the advertisement clearly promotes the restaurant's products or offers.

Use the Product Catalogue

• Attach the Spice Garden Product Catalogue created in Commerce Manager.
• Select the products or menu items to be promoted.

Review and Publish the Campaign

Before publishing, verify:

• Campaign Objective

• Conversion Event

• Meta Pixel

• Target Audience

• Budget

• Placements

• Product Catalogue

• Advertisement Creative

Click Publish to launch the campaign.

• Verify that the correct product information and images are displayed.

Monitor Campaign Performance

After the campaign starts delivering, monitor the following metrics in Ads Manager:

• Purchases or Orders

• Conversion Rate

• Cost per Purchase

• Return on Ad Spend (ROAS)

• Click-Through Rate (CTR)

• Reach and Impressions

Record the campaign performance for future optimization.

Now it's your turn!

Create a Meta Sales Campaign for Spice Garden Restaurant.

You need to:

• Create a new Sales campaign

• Configure campaign settings

• Select the website as the conversion location

• Choose the Meta Pixel and conversion event

• Define the target audience

• Configure ad placements

• Create the sales advertisement

• Attach the product catalogue

• Review and publish the campaign

• Monitor campaign performance

Congratulations!

You have successfully completed Sales Campaign LAB for Spice Garden.

In this LAB, you learned how to:

• How to create a Sales Campaign in Meta Ads Manager

• How to configure website conversion tracking

• How to optimize a campaign for sales objectives

• How to use a product catalogue in advertisements

• How to select conversion events

• How to monitor campaign performance using sales metrics