GA4 Dashboard

The Google Analytics 4 (GA4) property has been successfully connected to the Spice Garden website. The next step is learning how to analyze website performance using the GA4 Dashboard and measure important customer actions through Conversion Tracking. In this activity, you will explore the GA4 reports, monitor website traffic, and configure conversion events to track valuable user interactions.

Topic : Google Analytics 4

1) Introduction to GA4

2) Google Analytics 4 Dashboard

3) Google Analytics 4 Conversion Tracking

Objective:

To explore the Google Analytics 4 Dashboard, analyze website performance, and configure conversion tracking for the Spice Garden website.

Explore the GA4 Dashboard

Navigate through the main sections of GA4:

• Home

• Reports

• Explore

• Advertising

• Admin

Understand the purpose of each section and the type of insights it provides.

Analyze Website Performance Reports

Navigate to Reports and review the following:

Realtime Report

Observe:

• Active Users

• User Locations

• Pages Being Viewed

• Traffic Sources

Acquisition Report

Review:

• Organic Search

• Direct Traffic

• Referral Traffic

• Social Traffic

Engagement Report

Analyze:

• Page Views

• Event Count

• Average Engagement Time

• Most Visited Pages

Record your observations.

Review Website Metrics

Identify the following key metrics:

• Total Users

• New Users

• Sessions

• Page Views

• Average Engagement Time

• Traffic Sources

Understand how these metrics help evaluate website performance.

Identify Conversion Goals

4

Determine the important actions that should be tracked on the Spice Garden website.

Examples:

• Table Reservation

• Contact Form Submission

• Online Food Order

• Click-to-Call

• Menu Page Visit

Select the most relevant conversion goals

Create a Conversion Event

5

Navigate to Admin and review the existing events.

Create a custom event for a business action if required.

Examples:

• table_booking

• contact_form_submit

• order_completed

Save the event configuration.

Mark the Event as a Conversion

6

Navigate to the Conversions section.

Select the required event and mark it as a conversion.

Verify that conversion tracking has been enabled successfully.

Test Conversion Tracking

7

Perform the selected action on the Spice Garden website.

Examples:

• Submit the Contact Form

• Complete a Table Reservation

• Place a Test Food Order

Navigate to the Realtime report and verify that the event has been recorded.

Review Conversion Reports

8

Navigate to the conversion reports and analyze:

• Total Conversions

• Conversion Events

• Event Count

• User Actions

Record your findings and identify which actions are being tracked successfully.

Activity

Now it's your turn!

Explore the Google Analytics 4 Dashboard and configure conversion tracking for the Spice Garden website.

You need to:

• Access the GA4 Dashboard

• Explore the available reports

• Analyze website performance metrics

• Identify business conversion goals

• Create or review conversion events

• Mark an event as a conversion

• Test the conversion tracking

• Review the conversion reports

Congratulations!

You have successfully completed GA4 Dashboard.

What You Learned :

• How to navigate the Google Analytics 4 Dashboard

• How to analyze website traffic and user engagement

• How to interpret key GA4 performance metrics

• How to identify business conversion goals

• How to configure conversion tracking in GA4

• How to verify and analyze conversion data

Topic : Looker Studio