"My specific interest in 'branding' arises from my strong belief that we must distinguish a particular range of writing instruction as the best we can offer, and then strengthen the image of exactly that writing instruction. The best approach should merge a strong composition 'brand' with the profession's best informed desires; and the best owner of such a brand is CWPA. Ultimately, branding CWPA Composition could both improve public awareness of the best writing instruction and  make better writing instruction more common. "--Keith Rhodes (WPA Spring 2010)

"Public interest organizations are more like politicians then we are, and we are more like merchants than they are. We deal in the public good, but we do so in relation to a specific set of services that we produce using hard-won expertise and then sell in a competitive market, earning our livings from what we produce.  We have a different stake in our 'deliverables' that either Nike on the one hand or public interest organizations like Wellstone Action on the other. We need to combine the expertise of both." --Keith Rhodes (WPA Spring 2010)

"This sense of responsibility, I contend in The Activist WPA (as well as in this article, and, I hope, all other aspects of my life as a person and a professional) holds considerable promise as we consider how to approach critical questions associated with writing instruction, including how to represent our work and build alliances with others. This perspective is rooted not in a desire to sell a 'brand' of composition (no matter how collaboratively it is shaped), but in the need to work collaboratively, across perceived boundaries and barriers, to make a difference in the lives of those with whom we interact every day. While it may be construed to sound like 'marketing,' the idea of principle based responsibility is as different from it as the Canyon Live Oak is from the White Oak in the Midwest."--Linda Adler-Kassner (WPA Fall 2010)

"“We want our students to always be aware of how writing and designing work together, to think of themselves as equal parts writers and designers.”--Arola, et al. (Writer/Designer 2014)

Physical Opportunities:

• Programmatic materials: Curriculum maps, minor flyer, course descriptions
  
• Promotional materials: WC adverts, speakers/event flyers, course descriptions, internship opportunities, student job ads
• Web Presence: Program site, Facebook, Instagram, Twitter, course sites

Why not let your Office of Communications handle it?

Programmatic Opportunities:

"A designer brings two essential perspectives to every problem: empathy and creativity. To invent a future that doesn't exist,  you really have to understand what people are doing today and completely reimagine it."--Bill Burnett, Executive Director of Stanford's Design Program

If you have any questions or want to discuss opportunities for collaboration, please feel free to contact me. 

dalyn@norwich.edu