Context

"Comment faire en sorte que notre marque soit constituée de 20% de Millenials

dans 10 ans (actuellement 1%) ? "

What's a millenials?

"Millennials, [...] There are no precise dates for when it starts or ends; [...] researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years." -Wikipédia

What do we want?

Our Solution...

Our process

An online platform

• to reach new users
• to promote current users products/services

Lions Card

• each user has a card
• local store promotion
• job offers