AMPle Introduction

David Novicki

Why?

The mobile web is broken. Just because you can use any tool you want doesn't mean you should use all of them.

AMP

• Google introduces in 2015
• Framework to fit within Google's 'performance standards'
• Cached in Google's CDNs
• Performant Web Components

Example

• Get out your phones
• Google 'amazon news'
• Scroll to 'Top Stories'
• Click on a Card
• Swipe left & right

Workshop Time

bit.ly/2JX31gc