Learn AWS The Hard Way

Valentino Volonghi, CTO

dialtone@adroll.com | @dialtone_

Resilience

Performance Marketing Platform

Site traffic, data, ML, actions

Customers   Websites

Internet Exchanges

Tracking

ML

Count

US-East

US-West

Eu-West

Ap-S

Ap-N

20B

70B

100ms

20 billion user interactions captured each day

70+ billion real time auctions per day

100TB new compressed data each day

100ms max latency per auction

5 AWS Regions

Have you ever committed your AWS Keys in your source code?

Hologram

Hologram exposes an imitation of the EC2 instance metadata service on developer workstations that supports the temporary credentials workflow. It is accessible via the same HTTP endpoint to calling SDKs, so your code can use the same process in both development and production. The keys that Hologram provisions are temporary, so EC2 access can be centrally controlled without direct administrative access to developer workstations.
https://github.com/AdRoll/Hologram

Holochrome

Holochrome is a chrome extension that allows you to easily log in and switch between your AWS accounts using a single key stroke. It is built on top of the aws instance metadata service and therefore encourages security best practices by completely removing the need for static, long-lived credentials. The AWS console session is granted the exact same permissions as the IAM role available via the metadata service.
https://github.com/Bridgewater/holochrome
$ hologram use user
Successfully got credentials for role 'user'

$ hologram use admin
User dialtone is not authorized to assume role arn:aws:iam::123:role/admin!

$ curl 169.254.169.254/latest/meta-data/iam/security-credentials/hologram-access
{"Code":"Success","LastUpdated":"2017-06-01T22:38:35Z","Type":"AWS-HMAC","AccessKeyId":"AWS_KEY","SecretAccessKey":"SECRET_KEY","Token":"TOKEN","Expiration":"2017-06-01T23:34:15Z"}

$ curl 169.254.169.254/latest/meta-data/instance-id
i-deadbeef

$ curl 169.254.169.254/latest/meta-data/placement/availability-zone
us-west-2x

Hologram

LDAP

AWS Token Service

https://github.com/AdRoll/Hologram

https://github.com/Bridgewater/holochrome

How do you coordinate

multiple regions?

Customer looking to generate

conversions, by spending dollars

on web traffic from anywhere in the world

Customer Budget

Potential Volume

Regions

Number of Boxes

$1000/d

100 QPS

5

4-700

Simple Split?

$1000

Us-East

Us-West

Eu-West

Ap-North

Ap-South

$500

c1.xl

c1.xl

c1.xl

c1.xl

c1.xl

$100/day

100 conns

1000 connections

Us-East

Us-West

Eu-West

Ap-North

Ap-South

500 conns

100 conns

100 conns

100 conns

100 conns

Good Enough?

Enter c3.4xlarge

$1000

Us-East

Us-West

Eu-West

Ap-North

Ap-South

$500

c3.4xl

c3.4xl

c3.4xl

c3.4xl

c3.4xl

$100/day

0 conns

1000 connections

Us-East

Us-West

Eu-West

Ap-North

Ap-South

500 conns

0 conns

0 conns

100 conns

400 conns

Simple Split doesn't work

Use TCP ELB with caution

  • Each connection is very long lived
  • One new c3.4xl was enough to handle thousands
  • The first box to join the ELB would get most conns
  • Only that one box gets to spend its money
  • And a lot of other advertising performance considerations

Global Pacing Coordinator: Banker

  • Global Eventually Consistent Counters
  • Let ML decide which box spends money
  • Details: https://goo.gl/UzrZBF

us-east

eu-west

...

Kinesis

us-west

Aggregator

S3

Fetch every 10s

Sync every 10s

Quorum check

Spend Predictor

Design to not fail. Expect Failure.

  • Take inspiration from other fields
  • Adapt their solution to your problem
  • Automatic graceful degradation

How do you move data around?

20 Billion user interactions

150 TB logs compressed

4 Trillion log lines

Ever lost data because an instance died?

S3 as "data lake"

  • "Infinite" bandwidth
  • Common log line format
  • Common path format
  • Dedicated bucket for massive volume
  • Source of Truth for almost every database

Different data types

  • High Latency
  • Medium Latency
  • Low Latency

High Latency Data

  • S3 Replication with our helper for SLA
  • Moves the bulk of the files
  • Lifecycle rules to delete origin data
  • Small data loss in the system is ok
  • Massive volume

Mid Latency Data

  • Directly moved to main s3 bucket
  • <20 min latency is a requirement
  • Backup for low latency data
  • No data loss
  • Large volume

Low Latency Data

  • AWS Kinesis
  • 1s latency is a requirement
  • OMFG for 1min latency needs
  • Small data loss in the system is ok
  • Medium volume (4B+ logs/day)

source region

main region

S3

Kinesis

S3

Instance

OMFG

Profiles

ML

Batch

Presto

Reporting

High latency

Mid Latency

Low Latency

Offload data ASAP

  • Keeps failure profile low
  • Enables use of aggressive scaling

Moving is not the point

  • Data within reach
  • Multiple teams with different needs
  • They'll figure out how to move it

How do we process this data?

100 TB logs compressed

4 Trillion log lines

4 Trillion Events Per Day

Text

Text

http://TrailDB.io

Discrete Event DB

Polyglot

c

Before AWS Batch

AWS Batch is great but...

Still lacks storage scheduling

Waiting while downloading...

Download

Reads

Processing

Upload

Wait

Can we avoid the wait?

Could we use S3?

4Gbps bandwidth per instance, current limit

Almost infinite in aggregate

~10-100 ms latency

 

https://goo.gl/Oyo1TM

Userfaults allow the implementation of on-demand paging from userland and more generally they allow userland to take control of various memory page faults, something otherwise only the kernel code could do.

Enter userfaultfd()

https://www.kernel.org/doc/Documentation/vm/userfaultfd.txt

How it all works?

SATA bottleneck

How do you have low-latency

cached data all around the world?

20+ Billion daily updates

20ms max latency

Old Solution

  • Same write stream in all regions
  • Great persistence
  • Great availability
  • Multi-table QUERY
  • 100s billion keys stored

us-west

us-east

eu-west

ap-south

ap-north

Profiles

DynamoDB

DDB

DDB

DDB

DDB

Inst

Inst

Inst

Inst

but

  • hot shards
  • unused keys
  • expensive
  • write coordination
  • 70ms 99%ile is too slow

Could we keep the data in one region and cache it in the others?

Procacher

  • Proactive global cache
  • DynamoDB Update Streams
  • ElastiCache
  • ECS
  • Kinesis
  • Aggregator + Writer

Procacher

Aggregator

Procacher

Writer

New Solution

  • 20ms max latency
  • Only 1 DDB writing region (5x cheaper)
  • 97%+ cache hit rate
  • Multi-table query ahead of time
  • Kinda similar to AWS DAX but cross-region

Summing it all up

  • Check out Hologram/Holochrome
  • Design to not fail. Expect failure.
  • Offload data ASAP
  • Check out TrailDB
  • Cross-region caches work surprisingly well

Thank You

@dialtone_

Learn AWS The Hard Way

By Valentino Volonghi

Learn AWS The Hard Way

Talk at the AWS Community conference June 2017

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