We now have a platform that makes it Very Easy to deploy maps and map centric applications on the web, or on mobile devices
System of Record
About 350,000 Licencees
System of Engagement
About 7,000,000,000 maps per month
& by the numbers...
webmaps
Webmaps are built for the web and of the web they mashup data from any http source and present it as a package (basemap layers, operational layers and styling etc.)
webmaps
This approach allows geographers, cartographers, data analysts etc. to manage Content and developers to manage Functionality.
but...
our traditional Users are geographers, cartographers, data analysts etc. They are typically not developers...
so...
we continue to allow them manage content and presentation but provide application templates to deliver functionality.