Droste
Droste is a Hong Kong-based Data Science Consultancy
MACHINE LEARNING IS THE NEW ELECTRICITY
♚
sub-servant
servant
Machine Learning is the automation of a task by letting a computer make inferences based on the patterns iT finds in the data
Machine Learning is the automation of a task by letting a computer make inferences based on the patterns if finds in the data
automation
TASK
COMPUTER
INFERENCES
PATTERNS
FINDS
DATA
TASKS FOR THE MACHINE
"If every tool, when ordered, or even of its own accord, could do the work that befits it… then there would be no need either of apprentices for the master workers or of slaves for the lords."
~ Aristotle
COLLECT
Data Collection
'vision always precedes strategy'
How are Costco's sales doing?
-
Computer vision identifies and counts cars from satellite imagery
-
Automated collating of time series data, YoY
- Identify under-utilised marketing real estate
Fine-grained maps of poverty
-
UN Sustainable Development Goals for the year 2030.
-
Require more frequent and more reliable data
-
Estimate per capita consumption expenditure
PITCH
'know a little bit about a huge number of other people'
RECOMMENDER SYSTEMS
A Discovery Assistant can be a mix of
- Collaborative Filtering
- Content-Based
- Social & Demographic
- Contextual
DATING SITE
JOB SITE
CRITIQUE
- encode the variation in geometry, colour, the model’s pose, and any other details
-
show how similar two images or collections are
-
identify trends in shape, material and pattern
-
stand out from the crowd
TRENDSPOTTING
'quantifying the previously unquantifiable'
target
-
Data Mining - Audience, Time, Place
-
Monitoring & Maximising Performance
-
Predictive Performance Analysis
ONLINE ADS
'Contextualisation and personalisation is everything'
PRESENT
play
VW Golf
Volvo interactive real-time name insertion
INTERACT
the virtual interview
'Bhumika can speak for herself'
write
-
Trained on speech transcripts
-
Neural Networks
deepdrumpf
SHELLY
-
human - AI collaboration
-
trained on stories from r/nosleep
CAPTURE
which ad was created by machine learning?
create
an ad for Clorets Mint Tab that conveyed the message: "Instant-effect fresh breath that lasts for 10 minutes."
Still pulling the strings
Thank you
Ogilvy Talk - Machine Learning is the New Electricity
By Droste
Ogilvy Talk - Machine Learning is the New Electricity
You speak Russian. Ads read like your diary. Your boyfriend finally gets what you want. Machine Learning is giving us new mastery over our world, you just need to know how to pull the strings. We invite you to a practical talk about AI and see why Machine Learning is the new Electricity - it's invisible, yet powers much of what's around you.
