How SE's can shorten the sales cycle: best practices in implementation and integration

@eehayman

a tiny bit about algolia

hosted search as a service

implementation process

What are you looking for?

What is the "best"?

• User experience
• Relevancy
• Performance
• ....?

the triad

the wonderful wide world of prospects

saas

e-commerce

media

A/B test-ready working POC

Help customer understand where Algolia can provide value

Guide customer through "mini" implementation phase

the nitty-gritty

Timeline

Provide timeline with major milestones, working backwards from goal completion date

communication

• Slack channel
• Weekly check-ins
• Email threads
• Etc.

milestone workshops

deep-dives into the product

• Help frame the upcoming phase
• Tackle bite-size chunks at a deeper level

tooling

SE Tools

Command line interface to run diagnostics on indices

side-by-side comparison

User interface to let customer test queries against two different indices

data indexing

• Offer data structure or format suggestions
• Write a script to update data
• Review data for potential optimizations
• Provide technical debugging of indexing issues

configure ranking & relevancy settings

• Identify problem queries and help debug relevancy issues
• Set up a side-by-side comparison tool to review relevancy across indices
• Provide suggestions to fine-tune ranking based off use-case / data

build the front-end user interface

• Create designs or wireframes to guide the user experience discussions
• Troubleshoot JS questions related to an Algolia library
• Build a full-fledged demo

"no battle plan survives contact with the enemy."

~ Helmuth von Moltke the elder

where will your hand-holding provide the most value?

Consider the context:

• Internal resources available
• KPIs identified
• Etc.

questions?