POP CULTURE


 

create a new 

type of event


4 stage map





WHY?


Aim

Create an environment where we can expose Service Design to Milan's other design fields in an engaging way.


- secondary research -



"The sage on the stage addresses a passive audience."

"Few opportunities to meet people. No community spirit."

"No pre-conference contact opportunities or
post-conference support."
 

secondary
research 



secondary research


Learning 
Inspiration 
Interaction 
Community spirit 
Co-creation



'Conference ORGANIZERS should see their role as experience designers, curators and hosts.'


primary research


  1. Can you tell me a bit on the types of conferences and workshops you've attended? 
  2. What were some of the activities you did at them?
  3. What are your favourite / least favourite aspect about conferences.
  4. What are things you wish you saw / did more in conferences or workshops?
  5. Any particularly memorable conference specific experience why?



 PRIMARY RESEARCH 


" I wish the conferences weren't so theoretical and were more practical  showing actual real examples. "

"I wish there was a more personal one on one with speakers"

"Be unexpected, surprise people."

"Sharing experience: case studies, both successful and not."

"You  can actually experience the product or service rather than be spoken to about it."





hypothesis 


That an event that embraces diversity 
and offers its participants the freedom to explore and learn in an easy to understand format, will create an engaging and rewarding experience .




1/3 inspirational

1/3 educational

1/3 experiential


who are we talking to?


Design students and professionals from the Milano region. These are designers that still haven't been exposed to service design, or the potential service design holds in their own discipline. 

The majority of participants will have a limited idea of service design, or will have some experience with design thinking methods and tools, but still haven't experienced SD in real experiential way.







what is it?


 The goal is to create an event where people can “taste” service   design by exposing participants to its diversity and holistic   nature. It gives them the freedom to explore, while at the   same time supporting them by introducing journey paths that   will give them various curated experiences.  



WHAT IS IT?



It craft-fully combines workshops, case studies and 


talks into a
inclusive event that aims to
embrace the multidisciplinary
nature inherent to service design. 





how?




workshop

30 Minute activity that aims to experientially teach
participants about a tool or method.

Ex: How to make a cultural probe kit



Talk

30 Minute presentation that gives an overview of a
topic specific to service design. 


EX: What is Service Design


ProjectS


A case-study booth  that  gives participants the chance to explore existing service design projects and gives them the chance to meet the project's designer or founder.

Ex:  Kitchen Surfing




one Theme to rule 

them all



 Food + 

 

FOOD +

   HEALTHCARE 

   TIME 

   TRANSPORT 

   fashion

   CITY 

   DESIGN




FOOD + HEALTHCARE



FOOD + time



touchpoints




TOUCHPOINTS




TOUCHPOINTS


 touchpoint (examples) 


 Microcopy 
 (Digesting, chewing, tasting Service Design) 

 Name the booths after food  

 Publication: Cookbook of Service Design 

 Food Map Buffet Table 




games



four type of workshops

and four type of talks and

ten projects




 source speakers 

 locally 



Valentina Downey and 

Patrizia Scarzella

“Street Food. 

The importance of food.”




Date: 

Saturday march 29 or april 5

From 1 pm - 6 pm



Estimated size 

275 - 300 people

throughout the day




cultivating a community 

through pre-events




Service design

aperitvos




COmmunications

group


one sentence 

creative brief


Get design students within the Milan region to come to our event, because they’ll experience and learn about the relevance of Service Design in a fun and exciting new way. – Use Social Networks, Guerrilla Marketing and Flyers at the Universities.


event

values


  1. Cooperation / Integration / Community
  2. Diversity
  3. Social impact (private & public) /
    re-usability (zero waste event)
  4. Experiential
  5. Design beyond object & space

CHANNELS


  1. Webpage (https://www.strikingly.com)
  2. Social Networks - FB page, Twitter, LinkedI
  3. Mailing list
  4. Newsletter (linked with the Aperitivos at the SD library)
  5. Banners on partners websites & other comms
  6. Flyers (Design Library, Bovisa & Leonardo Campus, Triennalle)
  7. Radio Spots (local comm)
  8. Blogs (putting people first)
  9. Gifts



 Social media 

 channels 






strikingly

guerrilla marketing





pr & feasability



Location

Big Open space 
Needs to be indoors 
Easy to access



possible locations


SPAZIO ANNILUCE




POSSIBLE LOCATIONS


Vetraio



POSSIBLE LOCATIONS


politecnico leonardo

possible partners

Expo dei Popoli
Fattorie Didattiche
Marco Bianchi
Tutto Food
EXPO 2015
Energy group
Reggio children
Confcommercio 

POSSIBLE Sponsors + Supporters

Trentina
Politecnico
Consorzio poli.Mi
VIANET
Ustwo
Vianet
Fondazione cariplo
Triennale 
Service Design Agencies 
( Ex: Logotel, Experientia to sponsor speakers )



Pricing


8€ - 10€ per person


early PRELIMINARY budget






preliminary SCHEDULE



next steps

Build detailed programme of the event
Develop Speakers List
Build Sponsorship Package
Decide on date + name
Gather pricing information on location
Work as a more cohesive unit

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By Eka Antoni Hardianto

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