Snyder Rebranding

12-21-22

Snyder Rebranding

12-27-22

Thoughts on Domain Names

Snyderwealthmanagers.com
Snyderwealthgroup.com
Snyderwealthpartners.com
Snyderwealthplanners.com

Islandwealthmanagers.com
Islandwealthplanners.com
Islandwealthgroup.com
Islandwealthpartners.com

snyderprosperitygroup.com
islandprosperitygroup.com
snyderprosperityplanners.com
islandprosperityplanners.com
snyderprosperitypartners.com
islandprosperitypartners.com

Snyder Rebranding

12-21-22

What are you selling?

Snyder Rebranding

12-21-22

What are you selling?

Advice

Not a tangible item that you can pick up and look at while browsing in a store,

or test drive before buying.

Snyder Rebranding

12-21-22

If you are a large national advisory firm like
Fidelity or Vanguard
what are you selling?

Snyder Rebranding

12-21-22

• Notoriety.
• Consumers are aided by their decision because the firms have known and recognized brands.
• I may not know the individual advisor, but I know the name and trust the brand
• You don’t care as much about the individual advisor, because if you don’t like the one you are assigned to, there are others to choose from and you still trust that brand

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

As a small investment firm what are you selling?

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

• You are selling yourself.
• You are selling the intimate relationship to each client – perception of a smaller firm will give the client more attention.
• A prospective client doesn’t know which firm will be better than the other one – they judge it on you and your reputation.

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

Are you a practice or a business?

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

• Practice – just Mark
   
• Business – many advisors so we know you are a business

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

Is it detrimental to have a name of one associate in the name of a business?

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

• The answer is absolutely NO.
• Because the truth is that if you want to build a business that's bigger than yourself, you can absolutely do it even if your name is on the door
• Look at these examples of companies named after their founders:

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

Ford
Dodge
Chrysler
Toyota
Disney
Bacardi
Dell

Ben & Jerry’s
Merrill Lynch
Morgan Stanley
Edward Jones
Charles Schwab – talk to Chuck – don’t actually get to talk to Chuck

Tupperware – named after Earl Tupper

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

Advantages of Snyder in the name:
 

• The Snyder name has been around since 1971
   
• Existing clients trust the name
   
• A brand has been established, which is a
  tremendous asset

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

Disadvantages of Snyder in the name:
 

• Let’s face it, if I came in here and was 35 and wanted to work with Mark on my retirement, he’s most likely not going to see this through
   
• Do I only want to see Mark because his name is in the title?

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

How best to overcome these disadvantages with Snyder in the name:

The addition of partners

in the name.

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

• Snyder Investment Partners
• Snyder Planning Partners
• Snyder Financial Planning Partners
• Snyder Retirement Partners
• Snyder Retirement Planning Partners

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

These names seem to fit the bill to take advantage of the history, brand, and track record of the firm while
introducing partners.

The new website will tell this story and it will be important for us to not focus only on Mark when creating content, especially video content.

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

If Snyder is not in the name – best logical next choice is based on

• Geography
   
• Local Landmarks
   
• Aspirational words like summit, pinnacle, prosperity, empower, trust, etc…
   
• Intrinsic values words like allegiant, affinity, integrity, milestone, etc.
   
• The problem is acquiring a name with an available domain name

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

Whatever the name, securing a domain name is paramount, here are some options:

• Long Island Capital Management – longislandcapitalmanagement.com licapitalmanagement.com (there is a Long Island Capital Alliance – Venture Capital)

• Long Island Investment Partners – longislandinvestmentpartners.com liinvestmentpartners.com (there is a Long Island Wealth Management)

Snyder Rebranding

12-21-22

As a small investment firm what are you selling?

• Triumph Wealth Management - Triumphwealthmanagement.com – Triumph Wealth in Wisconsin 

• Long Island Financial Compass (there is a compassadvisors.com in Melville)

• Lighthouse Investment Partners (there is a lighthousepartners.com)

• Financially Fit Future 

• Pathfinder Financial Planning (Others pathfinderplanningllc.com, pathfinderfinancial)

• Long Island Retirement Journey

• Retirement Journey Success