Marketing 2017-2018

Exodus Herbs

Agenda

10-24-17

Overall Status of BigCommerce Site 

Verify Quickbooks Integration

Confirm Order Workflow

Discuss Bridget's Comments 10/11/17

Sales Tax (NY)

Agenda

10-24-17

Marketing Next Steps

• Rethink Product Photos
• Optimizing for Organic Traffic
• Develop Marketing Assets
• Plan Promotional Strategy for Social
• Paid Search
• eMail Marketing
• Retargeting/Remarketing
• Analytics
• PayPal Business Account

Bridget's Comments

Concerning the PRODUCT SEARCH tab:  so the user experience is easier and more streamlined, I think we should order the choices by importance, rather than alphabetically.  So “herbal formulas” would be up top, I’m guessing.  And perhaps “creams, salves, gels, soaps” would be toward the bottom, based on sales.  Does that make sense to you?

• They still need to fix the “SHOP BY CONDITIONS” tab — we said to change it to “SHOP BY CONDITION” which I think is clearer and more understandable.
• I hope they are working on integrating capsule bottle photos into the generic Exodus image — ?  It’s confusing to see those tincture bottles representing all products.
• on a related note — we should use a different generic image — maybe just the Exodus logo for now — to represent the Exodus brand lotions and any other non-capsule and tincture product.  I notice the sulphur lotion has the capsule/tincture image, as an example.  Confusing.
• I searched “adrenal” and two “adrenal-less” product listings came up.  The first shows all tincture sizes plus the 1000 caps.  The second seems to offer only the 90 cap option.  These should be combined!
• Lastly — let’s update that bio!  YOU ARE NOT EVEN MENTIONED!!!!!  Come on!  :)