INTRODUCTION

RightNow Inbound Marketing was established in 2014. The company was formed as a result of a seachange in digital marketing.

The internet changed the marketing game as entrepreneurs saw the need to update business branding efforts to better mesh with this emerging technology and
consumers' reactions to it.

After all, consumers now want to be spoken to, not marketed at.
With the internet, it became clear that the way to score customers was to provide the smoothest and frictionless user experience.

Both principles of RightNow have extensive backgrounds with both digital and traditional marketing dating back to the early 90s.

MEET THE TEAM

Jim Faulknor- Co-Founder

Paul Walsh- Co-Founder

Jennifer O'Keefe
Graphic Designer

Alex Vaughn
Search Specialist

Liz Boris
Art Director

Damien Avilies
Senior Web Developer

Mike Certoma
Web Developer

Beth Granger
Social Specialist

WHAT WE DO

BRANDING

A company’s core values, mission,
messaging, and history frame how a brand
will be communicated through logos,
fonts, colors, and collateral.

INBOUND MARKETING

Inbound marketing is the process of getting your buyers to find you organically via search engine optimization (SEO), pay per click (PPC) advertising, inbound links, social media, and killer content.

WEB DESIGN

Site design can immediately influence whether a prospect stays at your website or clicks the back button. Our goal is to draw your prospect in, engage them, and convert them into a lead.

SEARCH

SEO is all about making sure your content will be found through natural – or unpaid – search results. It’s part science and part art.

VIDEO

A company’s core values, mission,
messaging, and history frame how a brand
will be communicated through logos,
fonts, colors, and collateral.

SOCIAL

Target potential buyers by geography, industry, title and many other firmographic and demographic criteria on today's platfoms.

WHAT WE SOLVE

NO SOCIAL PRESCENCE

We have worked with dozens of startups, non-profits and B2B clients to begin building social media from the ground up

We perceive SEO as a natural evolution for a well-constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner, showing the search engines that your site is the absolute best answer to queries related to your products and services.

AUDIENCE TARGETING

We place your message in front of potential customers where they spend time online, utilizing targeting segments such as demographic information, website category, browsing behavior, and search habits.

NOT ENOUGH WEB TRAFFIC

EMAIL MARKETING

Reach an extremely niche, highly targeted audience right in their inbox with our permission-based, targeted email marketing campaigns

STREAMING TV

Layer targeting data sets over connected TV such as gender, age, income, location, hobbies and lifestyle interests plus geolocation. We work with you to identify the appropriate targeting, messaging, and timing of your video campaign to help reach your marketing goals.

PAID SEARCH

Showing at the top of search result pages increases your odds of being chosen over your competitors. A paid search program will give you an expedited return esspecially when combined with an organic effort.

WHO WE SERVE

NON PROFITS

• Boys & Girls Club of America
• CASA (Court Appointed Special Advocates)
• Long Island Alzheimer's and Dementia Center

ENGINEERING

• GSE Dynamics

• Applied Technologies of New York

MANUFACTURING

• Frank Lowe Rubber & Gasket

• AAA Polymer

LOGISTICS & TRANSPORTATION

• TransAudit Global Expense Recovery

• Ontrack Transportation

MEDICAL

• Accutome Surgical

• Keeler Ophthalmic

LEGAL

• Cona Elder Law

• Certilman Balin Environmental Law

OUR MISSION

BUILDING RELATIONSHIPS

Our promise is to develop a relationship and dig deep into the soul of your company and extract enough information so we can embody your brand, understand your personas, reach your audience and build trust on your behalf.

Our promise is to be there for you so that your brand can be there for your customers
whenever, wherever they need you.

OUR MISSION

WHAT SETS US APART?

A TEAM OF WILDLY ENTHUSIASTIC MARKETERS

A group that's dying to make an impression

COLLABORATIVE STRATEGIES

We work with our clients to develop customized marketing strategies, test and optimize them along the way

TRACKING & ATTRIBUTION

If it can't be measured it cant be improved. We make tracking our efforts and proving ROI a top priority

GROWTH TACTICS

IDEATION FOR SPADEFOOT & ENTITIES

Spadefoot Consists of 4 Different Elements that Coincide & Work in Harmony.

• Design, install and maintain native, ecological landscapes.
• Removal of invasive plants.
• Targeting residential homes in addition to large restoration projects.

SPADEFOOT

SPADEFOOT

SPADEFOOT WATER TREATMENT

2

 • Focusing on wastewater issues through nature and bacterial processes to target specific organic material.

IDEATION FOR SPADEFOOT

Spadefoot Consists of 4 Different Elements that Coincide & Work in Harmony.

• Ecological friendly land management policies. Helpful in resolving development conflicts –
working with municipalities and non-profits for the betterment of Long Island.

SMPIL CONSULTING

LONG ISLAND CONSERVANCY

 • Promoting local habitat restoration. Educating the community to the ecological systems of Long Island.

3

GROWTH TACTICS

IDEATION FOR SPADEFOOT

Spadefoot & Water Treatment Objectives

• • Increase overall market share
• • Position brand as thought leader and visionary in this vertical.
• • Create awareness throughout the community to this new and     innovative way of landscape design.
• • Allow native Long Island native ecologically sound landscapes       to flourish.
• • Restoration through water treatments.
• • Develop relationships and referrals to help grow the business.

GROWTH TACTICS

IDEATION FOR SPADEFOOT

Spadefoot & Water Treatment Objectives

How?
Marketing tools based on Strategy developed TOGETHER!

WEB SITE

Designed to highlight all the services and the benefits of the Spadefoot offerings and give the customer a pleasant and frictionless experience

CONTENT

• Blog where articles are written to showcase Spadefoot as an industry leader. Integrate SEO tatics within these articles for maximum organic search benefit. Include Case Studies.

OTT-CONNECTED TV

Opportunity for Spadefoot to reach new audiences at scale using precision based targeting profiles on streaming platforms
during off-season periods

SOCIAL MEDIA

• • Highlight jobs in progress, completed, etc.
• • Showcase relationships
• • Promote our cause

GROWTH TACTICS

IDEATION FOR SPADEFOOT

Spadefoot & Water Treatment Objectives

How?
Marketing tools based on Strategy developed TOGETHER!

PODCAST

Tapping into the audience that already trusts and engages with you is a strategic way to begin the process of building brand affinity and a perfect supplement to your video content

RETARGETING

• Ensure the brand remains in front of bounced traffic after they leave your website and browse other web and social channels with display and video ads

GOOGLE ADWORDS

Improves the visibility of the brand & brings in faster results. Ads are based on relevant keywords and controlled by flexible ad budget

YouTube VIDEO ADS

Non Skippable(First 5 seconds) pre-roll video ads to drive awareness and web traffic

GROWTH TACTICS

IDEATION FOR SPADEFOOT

Spadefoot & Water Treatment Objectives

How?
Marketing tools based on Strategy developed TOGETHER!

GOOGLE MY BUSINESS

Makes the brand highly visible in addition to other benefits including adding to Google Map

COLLATERAL MATERIALS

Traditional printed media we'll use to convey a message about the brand to our audience with the intention of increasing sales and brand awareness among target customers and clients

PROFILE BUILDING

Demographics explain who your buyer is, while psychographics explain why they buy

SEARCH OPTIMIZATION

We'll need to optimize Spadefoot's content marketing and brand image. Optimization brings our focus back to user experience because that’s all that Google cares about when determining positioning and ranking.

GROWTH TACTICS

IDEATION FOR SPADEFOOT

Spadefoot & Water Treatment Objectives

How?
Marketing tools based on Strategy developed TOGETHER!

EMAIL MARKETING

Keep in touch with those that want to hear from your brand — keeping you top of mind when considering a service like Spadefoot

VIDEO PRODUCTION

Video marketing can be a game-changer for any business. Not only is video the most preferred medium for content, it is also the most effective mechanism to communicate your message, brand, and voice

ANALYTICS

Will help make informed, data-led decisions, which in turn will help run effective campaigns and drive better campaign performance

GROWTH TACTICS

IDEATION FOR SPADEFOOT

SMPIL Consulting

• Showcase us as the leader in this industry.

• Promoting our communities, shorelines and wastewater in     native, eco-friendly ways.

• Promoting removal of invasive species to Long Island

• Mediate and resolve development conflicts

• Awareness throughout the community of ways things can      be done, natively.

• Allow native Long Island to flourish.

• Create relationships

GROWTH TACTICS

IDEATION FOR SPADEFOOT

SMPIL Consulting

How?
Marketing tools based on Strategy developed TOGETHER!

WEB SITE

Web Site Creation highlighting all the benefits SMPIL can bring to solving ecological issues.

CONTENT

Blog where articles are written to showcase SMPL as an industry leader. Include Case Studies. Promote guest blogging.

PODCAST

Interview guests such as interest group leaders

SOCIAL MEDIA

• • Highlight jobs in progress, completed, etc.
• • Showcase relationships
• • Promote our cause

GROWTH TACTICS

IDEATION FOR SPADEFOOT

How?
Marketing tools based on Strategy developed TOGETHER!

EMAIL MARKETING

Keep in touch with those that want to hear from your brand — keeping you top of mind when considering a service like Spadefoot

VIDEO PRODUCTION

Video marketing can be a game-changer for any business. Not only is video the most preferred medium for content, it is also the most effective mechanism to communicate your message, brand, and voice

ANALYTICS

Will help make informed, data-led decisions, which in turn will help run effective campaigns and drive better campaign performance

SMPIL Consulting

GROWTH TACTICS

IDEATION FOR SPADEFOOT

How?
Marketing tools based on Strategy developed TOGETHER!

GOOGLE MY BUSINESS

Makes the brand highly visible in addition to other benefits including adding to Google Map

COLLATERAL MATERIALS

Traditional printed media we'll use to convey a message about the brand to our audience with the intention of increasing sales and brand awareness among target customers and clients

PROFILE BUILDING

Demographics explain who your buyer is, while psychographics explain why they buy

SEARCH OPTIMIZATION

We'll need to optimize SMPILs content marketing and brand image. Optimization brings our focus back to user experience because that’s all that Google cares about when determining positioning and ranking.

SMPIL Consulting

GROWTH TACTICS

IDEATION FOR SPADEFOOT

Long Island Conservancy

• Educate

• Promote natural plant selections

• Promoting removal of invasive species to Long Island

• Support Environmental Agencies

• Assist in grant applications

• Position as leader with education and support

• Create relationships

GROWTH TACTICS

IDEATION FOR SPADEFOOT

How?
Marketing tools based on Strategy developed TOGETHER!

WEB SITE

• Web Site Creation for Long Island Conservancy to educate and support environmental agencies. Showcase how we can help!
  Create a plant selector based on many variables

CONTENT

• Blog where articles are written to showcase Long Island Conservancy as an industry and educational leader. Include Case Studies specifically for grant writing.

PODCAST

Podcast – Focus on awareness & educate

SOCIAL MEDIA

Post native & curated content to create engagement      on a regular basis

Long Island Conservancy

GROWTH TACTICS

IDEATION FOR SPADEFOOT

How?
Marketing tools based on Strategy developed TOGETHER!

GOOGLE MY BUSINESS

Makes the brand highly visible in addition to other benefits including adding to Google Map

COLLATERAL MATERIALS

Traditional printed media we'll use to convey a message about the brand to our audience with the intention of increasing sales and brand awareness among target customers and clients

PROFILE BUILDING

Demographics explain who your buyer is, while psychographics explain why they buy

SEARCH OPTIMIZATION

We'll need to optimize LI Conservancy content marketing and brand image. Optimization brings our focus back to user experience because that’s all that Google cares about when determining positioning and ranking.

Long Island Conservancy

GROWTH TACTICS

IDEATION FOR SPADEFOOT

How?
Marketing tools based on Strategy developed TOGETHER!

EMAIL MARKETING

Keep in touch with those that want to hear from your brand — keeping you top of mind when considering a service like Spadefoot

VIDEO PRODUCTION

Video marketing can be a game-changer for any business. Not only is video the most preferred medium for content, it is also the most effective mechanism to communicate your message, brand, and voice

ANALYTICS

Will help make informed, data-led decisions, which in turn will help run effective campaigns and drive better campaign performance

Long Island Conservancy

GROWTH TACTICS

IDEATION FOR SPADEFOOT & ENTITIES

CONCLUSION

Project Objectives & Overall Assessment

This slide deck is the result of a brainstorming session by our team based on

the alignment between Business Vision, Goals, Objectives and Marketing. In other words a high level look at what would we do to position Spadefoot & Co. as the industry leader in ecologically sound landscapes, environmental consulting and the stewardship of local habitat restoration.

We here at RightNow feel we are perfectly suited to be Spadefoot's marketing partner and look forward to help amplify the brand via a strategic digital presence.

GROWTH TACTICS