INTRODUCTION

RightNow Inbound Marketing was established in 2014. The company was formed as a result of a seachange in digital marketing.

The internet changed the marketing game as entrepreneurs saw the need to update business branding efforts to better mesh with this emerging technology and
consumers' reactions to it.

After all, consumers now want to be spoken to, not marketed at.
With the internet, it became clear that the way to score customers was to provide the smoothest and frictionless user experience.

Both principles of RightNow have extensive backgrounds with both digital and traditional marketing dating back to the early 90s.

MEET THE TEAM

Jim Faulknor- Co-Founder

Paul Walsh- Co-Founder

Jennifer O'Keefe
Graphic Designer

Alex Vaughn
Search Specialist

Liz Boris
Art Director

Damien Avilies
Senior Web Developer

Mike Certoma
Web Developer

Beth Granger
Social Specialist

WHAT WE DO

BRANDING

A company’s core values, mission,
messaging, and history frame how a brand
will be communicated through logos,
fonts, colors, and collateral.

INBOUND MARKETING

Inbound marketing is the process of getting your buyers to find you organically via search engine optimization (SEO), pay per click (PPC) advertising, inbound links, social media, and killer content.

WEB DESIGN

Site design can immediately influence whether a prospect stays at your website or clicks the back button. Our goal is to draw your prospect in, engage them, and convert them into a lead.

SEARCH

SEO is all about making sure your content will be found through natural – or unpaid – search results. It’s part science and part art.

VIDEO

A company’s core values, mission,
messaging, and history frame how a brand
will be communicated through logos,
fonts, colors, and collateral.

SOCIAL

Target potential buyers by geography, industry, title and many other firmographic and demographic criteria on today's platfoms.

WHAT WE SOLVE

NO SOCIAL PRESCENCE

We have worked with dozens of startups, non-profits and B2B clients to begin building social media from the ground up

We perceive SEO as a natural evolution for a well-constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner, showing the search engines that your site is the absolute best answer to queries related to your products and services.

AUDIENCE TARGETING

We place your message in front of potential customers where they spend time online, utilizing targeting segments such as demographic information, website category, browsing behavior, and search habits.

NOT ENOUGH WEB TRAFFIC

EMAIL MARKETING

Reach an extremely niche, highly targeted audience right in their inbox with our permission-based, targeted email marketing campaigns

STREAMING TV

Layer targeting data sets over connected TV such as gender, age, income, location, hobbies and lifestyle interests plus geolocation. We work with you to identify the appropriate targeting, messaging, and timing of your video campaign to help reach your marketing goals.

PAID SEARCH

Showing at the top of search result pages increases your odds of being chosen over your competitors. A paid search program will give you an expedited return esspecially when combined with an organic effort.

WHO WE SERVE

NON PROFITS

• Boys & Girls Club of America
• CASA (Court Appointed Special Advocates)
• Long Island Alzheimer's and Dementia Center

ENGINEERING

• GSE Dynamics

• Applied Technologies of New York

MANUFACTURING

• Frank Lowe Rubber & Gasket

• AAA Polymer

LOGISTICS & TRANSPORTATION

• TransAudit Global Expense Recovery

• Ontrack Transportation

MEDICAL

• Accutome Surgical

• Keeler Ophthalmic

LEGAL

• Cona Elder Law

• Certilman Balin Environmental Law

OUR MISSION

BUILDING RELATIONSHIPS

Our promise is to develop a relationship and dig deep into the soul of your company and extract enough information so we can embody your brand, understand your personas, reach your audience and build trust on your behalf.

Our promise is to be there for you so that your brand can be there for your customers
whenever, wherever they need you.

OUR MISSION

WHAT SETS US APART?

A TEAM OF WILDLY ENTHUSIASTIC MARKETERS

A group that's dying to make an impression

COLLABORATIVE STRATEGIES

We work with our clients to develop customized marketing strategies, test and optimize them along the way

TRACKING & ATTRIBUTION

If it can't be measured it cant be improved. We make tracking our efforts and proving ROI a top priority