The Music Network

The search for another format: In 1999 the recorded music business was booming, relying on a long established, successful format that did not have a successor. 20 years on, we are in a similar place with streaming. The days of true format shifts are gone due to the fact we don’t have dedicated format-specific music hardware anymore. However, the case for new commercial models and user experiences is clear. Outside of China, depressingly little has changed in terms of digital music experiences over the last decade. Even playlist innovation has stalled. One potential direction is social music. Streaming has monetized consumption; now we need to monetize fandom.

media distribution leveraging proprietary payment fabric

Providing creators a marketplace
to efficiently run their business

contextual commerce through immersive user experiences

critical infrastructure 
for creators to make more money at every stage

+

=

Matter monetizes fandom

Delivering value to creators by opening additional revenue streams at point contact with their music

By providing ideal solutions to early stage creators, we grow with them as a platform and capture more lifetime value per user. 

Why do we Matter
right now?

$16

Amount average person spend per month on music

-74% YOY

paid subscription growth since '16

67% YOY

Alternative revenue growth

(merch + live events)

Gaining efficiency with Smart Contracts

1. Bi-Partisan Congressional Support

2. Working with the Recording Academy

• Ted Budd

• Warren Davidson

• Tom Emmer

• Marsha Blackburn

Shaping Blockchain
Policy through

3. Gaining SEC Approval

• French Hill

• Lamar Alexander

• Lindsay Graham

• Bill Huizenga

Paul Meed
Co-CEO

Created and sold his cryptocurrency trading firm, then got over 5 million streams with his first releases as an independent artist.

Ryan Klaus
Co-CEO

Lead 98% yoy sales growth at Neighborly and 400% yoy growth at Sangha leading to his first successful exit.

Zach Farnum
Head of Music

Music industry entrepreneur who represents major musicians including Randy Travis and Jerry Lee Lewis. Deep experience securing media placements, managing artists, and booking events

Boris Adimov 
CTO

Years of experience in building and shipping mobile apps, startups, complex services, and promotional websites

Bogdan Kovtun:
VP of Engineering

With over 20,000 career hours spent as a backend developer, he is practically a machine himself.

Tigran Tumasov ​
Product Manager

Getting to 500k users requires converting just ⅙ 
of the audience we already have access to

Matter Makes Streaming Profitable

Monthly Revenue Assumptions

Subscribers

10,000

50,000

100,000

500,000

Subscription Revenue

Commerce Revenue

$29,900

$162,200

Gross Revenue

Net Revenue

$192,100

$43,241

$149,500

$811,000

$960,500

$216,205

$299,0 00

$1,622,000

$1,921,000

$432,410

$1,495,000

$16,220,000

$19,210,000

$4,324,200

What we have built now

What is under development

Platform as a Service

We are raising 
$5 million ​

Bringing Matter past
product market fit

— 18 month runway to launch and monetize

— Development team expansion

— Strategic marketplace launch

— Establish a physical location for team

Year 1

Road Map

Jan

Private

Alpha

Feb

Creator

On-boarding

Launch of streaming features

June

Soft Launch

Launch of social features Bring initial users into the Private Alpha.

May

Live Payments

Completion  of mUSD integration to be used in weekly smart contract distributions

July

Shop

Completion of digital marketplace and commerce stimulus plan

Sep

IOS + Launch

Completion of iOS media player. Launch of shop, iOS and platform monetization, proprietary sync listening

Initial invites sent

Contact us

Ryan Klaus
Co-CEO

Email: Ryan@matter.online

Go to Market strategy

country fans out spend Top 40 and Hip/Hop fans in annual music investment

Provide country music with a digital home

Country Fans

33.9

$$$

hours spent listening to the genre per week

Leverage industry connections

Matter is a revolution

The music industry generates

per day

but content creators and their teams only capture 12% of the revenue their work creates