2. How does your product engage with audiences and how will it be distributed as a real media text?

My magazine is a fashion magazine and the target population is the female population and I have used various techniques to engage with the audience. 

I made sure that the style of clothing was incorporated such as the main image is of a model wearing a check coat and tights which was one of the latest fashion trends in the winter 2014 which will appeal the audience.

The name of the magazine itself is used as a tool to attract the target audience because the it plays a great role. As the name of my fashion magazine is Modage which means modern era the audience will be able to relate it to the modern world we live in and the trends that follows.

I also included a pug that offers 10% discount at cross roads that is one of the brands in Pakistan to serve as an incentive  buy the magazine.

The model has a direct eye contact with the camera therefore it will serve as an attention grab from the audience.

The cover lines I have used also

attract the audience because they are about the many issues a fashion follower would like to know and tips and solutions which the female population would like to know and invite them to further read the magazine.

The main cover line includes the name of a model/actress who is popular with a subtitle therefore the popularity of the person itself will attract the audience.

I have also used different type of fonts and not the simple ones such as the "hand written" font and vibrant colors for the text to engage the audience.

As I have divided the articles in headings, therefore it will be easier for the audience to read what they prefer on the basis of "Features" and "On cover" articles and this will attract the audience because the magazine offers them with easy navigation.

I have included images of shoes and bags that are trending that will attract the female populations to further know about the products featured on the contents page.

I have divided the articles in headings and the "Regulars" is for the audience who would like to know about the magazine itself such as the editors note.

I have also placed images of a different model in a variety of outfits so that it gives some closure to the audience about what more the magazine has to offer and this will engage the audience.

I have also used a different image of the model featured on the contents page, this will also make the audience further want to read the main article of the magazine and make and the desire to look at the double spread page even more stronger.

The use of more images will keep the audience interested.

I have used an interview with a question and answer format so that it is easier for the audience to read it and keep them involved.

I have used pull quotes and to highlight them more I have used strips in two different colors to keep the audience interested to read the magazine. 

I have used a gradient in the background to give some life to the over all double spread so that it does not look really plain, and allures the audience.

I have used two images of the model however one of the images is of the model in a different outfit  which will captivate the audience further. 

The font of the by-line is in a different font as compared to the rest of the text on the double spread to make it attractive and not too plain for the audience. 

I have also used an interesting color scheme so that the it catches the eye of the audience.

Now I will deal with the part of the questions which concerns the distrubution of my magazine.

   I have chosen the The Dawn Media Group to distribute my magazine as it already has many magazines being distributed in Pakistan. The Dawn Media Group covers three areas: print media (organised as a separate division called Dawn Group of Newspapers), broadcast media, and internet media. Being one of the largest Media group companies in Pakistan I will be able to target a major audience. The Dawn Media group is a large media company with their foothold in many areas of the media industry also with a well reputed name a name familiar to the audience. 

   Therefore they will be interested in distributing my magazine in places such as inside shopping malls and clothing stores.

Also a distributor from Pakistan will be interested because the sole purpose of this magazine is to serve the female audience living in Pakistan more or less does follow some of the norms of the society I live in when it concerns the clothes of the female.