How do you measure response rate?
The response rate reflects the percentage of people who respond, therefore:
- 2% is considered an average response
- 1% is considered safer and more realistic
If you use a price offer instead of a free offer, you can most likely expect to see a lower response rate. Using a free offer is ideal as it allows people to skirt around investing, and it lets them try your product or service free of charge. If your service or product is good and the customer sees that it can benefit them then it should entice them into becoming returning customers.
For a good response rate you’ll need to plan a long term campaign which should be tailored around your budget. This enables your flyer to target the right audience on a regular basis with actionable flyers. As you know, door to door distribution has proven itself to be a popular means of advertising. Remember, 62% of people take NO notice of TV advertisements, the majority either mute or change the channel to avoid ads. By tapping into unused or unorthodox routes of marketing, such as consistent leafleting campaigns.