What is OKR?

Agile performance management model focused on results, OKRs serve as an internal communication tool: they integrate teams through the formulation of objectives related to mission, values and corporate strategy.

History

Problems OKRs aim to solve

Lack of alignment between the company, boards and teams;
Lack of focus of employees with their activities, aiming to maximize the company's results;
Little stimulation of productivity from challenging goals;
Lack of transparency between teams;
Difficulty of the collaborator to notice how their contributions impact on the company;
Lack of communication between teams and collaborators;

OKR Structure

Objective ("what do I want to achieve?")

Key Results ("how can I measure?")

OKR Levels

Organizational
Company OKRs

Departmental

OKRs of the teams

Individual

OKRs of the collaborators

OKR Features

Communication: Aligning company expectations with employees

Simplicity: Simple language, making communication clearer and more effective

Bottom-Up and Top-Down: generation of engagement and purpose for each employee through participation in the goal-setting process

Short cycles: Track progress and error correction faster, as well as regular updates to gain insight and insight

Stretch Goals: Goals that force the team out of the comfort zone and rethink how to work

Defining
"Objectives"
&
"Key Results"

OBJECTIVE: is your "DREAM".
What do you want to achieve?
The answer will be your objective.

Characteristics:

Be qualitative
Be aspirational (recommended)
Have a deadline and responsible
To be questioned by the team

KEY RESULTS:
It is the "Success Criteria" of the Objective.

Characteristics:

Quantitative (required)
Metrics - KPIs (recommend)
They must be challenging, not impossible
SMART (Specific + Measurable + Attainable + Relevant + Term)

Objective 1:
Dominate Latin America

Key Results:

KR 1: Grow 20% in number of customers
KR 2: Reach MRR of R $ 1 million
KR 3: Have international sales of at least R $ 2 million

Objective 2:
Make our customers love us

Key Results:

KR 1: Achieve NPS of 75 or higher (Zone of Excellence)
KR 2: Reduce CHURN to < 3%
KR 3: Lançar 2 atualizações de software por mês

OKR Example: Company

Objetivo 1: Ter uma base incrível de leads

Resultados-chave:

KR 1: Aumentar visitas mensais da webpage em 30%
KR 2: Ter 5 parcerias para link building
KR 3: Bater a marca de 2000 Leads a partir de Busca Pag

Objetivo 2: Cansar a equipe de vendas

Resultados-chave:

KR 1: Gerar 500 oportunidades
KR 2: Alcançar 2000 Leads Qualificados
KR 3: Converter 1,5% dos Visitantes (Q anterior) em clientes