Brand Positioning Research

Brand positioning research is a process that helps businesses identify how their brand should be positioned in the market. It involves researching competitors, target customers, and trends in the industry to gain insights into what makes a brand unique and desirable. Brand positioning research helps marketers create an effective brand positioning strategy to differentiate their product or service from others and create competitive advantages. Brand positioning research is an essential part of any successful marketing strategy, as it ensures that brands are positioned in the best way possible for long-term success.

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