Refugee Action's Year in Review

Glyn Thomas

glyn@glynthomas.com

Who are Refugee Action?

• Work with refugees and asylum seekers in the UK

• Help and support to navigate the asylum system

• Help settle refugees into new homes: doctor's appointments, schools

• Campaign and fundraise

Shout outs

Joe Derry Hall
Hannah and Mark in the digital team
Tracey in the data team
The whole fundraising team

Year in Review

• Inspired by Spotify wrapped

• Summary of everything a supporter did in 2021

• Most data in Engaging Networks

• Some donations and activities in Raiser's Edge

• Used Engaging Networks API to grab this data for specific supporters

Supporter stewardship

Retention

 

Thank you for this - it's good to see the cumulative effect of small actions. I'll keep looking out for your emails and respond quickly.

 

I support nearly 20 charities and often feel overwhelmed by the volume of requests for help from them. Your recent communication with a review of what I have helped you to achieve over the past year gives me some comfort that the little I do does help to make a difference.

 

So touched by this little video. Seriously I feel I've done so little - am so enormously grateful for what you are doing.

I'm going to set up a regular donation to your organisation - can't afford mega-bucks, but every little helps.

Split test

Sent year in review to half email list

Then sent a cash donation ask to whole email list

Thanks for listening!

glyn@glynthomas.com