(research) assignment 11 : target audience 

(research) assignment 11 : target audience 

Definition of a target audiance

it is a particular group which a product ,such as a tv show or film is aimed at , example below

definition of a secondary audience 

A secondary audiance is the second most important consumer segment. it is not the primary customer base and may have less demand for the product 

Demographics , explained 

demographics are characteristics of the consumer  this includes , age , gender , race , education and income

psychographics, explained 

this is the consumers personality ,values, opinions ,attitudes , intrests and lifestyle.