The Shady Web

Using CSS for Good, not Evil

Heidi Olsen @swisswebmiss

The Shady Web

Front-End PDX

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WHAT ARE WE
GONNA CHAT ABOUT?

Hi, I'm Heidi.

Senior Developer @eROI

@swisswebmiss

Inspired by a pen by Diego Ponce @wifi

HTML
CSS
jQuery
JavaScript
PHP

It me.

I stopped focusing
on HOW.


 

I started focusing
on
 WHY.

FRUSTRATING

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Coalition for Better Ads

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Coalition for Better Ads

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Most developers don't intend to make their experiences terrible for the user.

¯\_(ツ)_/¯

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We abuse new technologies until a more sophisticated way of doing things emerges.

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ANIMATE ALL THE THINGS

ANIMATE ALL THE THINGS

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METRICS

UX

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We prioritize skewed metrics over user experience.

UX

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The Conversion Rate Illusion of Modal Newsletter Forms UX Movement 

ILLUSION:
• High email acquisition

 

REALITY:

• Slows down task completion time

• Fake email addresses

• Low conversions, no trust

 

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Good design,
when done well,
becomes invisible.

Jared Spool

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INTENTIONAL

web

Why use animation

at all?

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Stripe Checkout

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Cognitive load refers to the total amount of information your working memory can handle.

Working Memory

Long-Term Memory

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John Sweller

Australian Educational Psychologist

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THREE STRATEGIES

Show + Tell

Connecting Contexts

Call + Response

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Studies have shown that people respond better to image and narration versus text and narration. This is why seasoned speakers encourage you not to have a giant wall of text on a slide because the audience will attempt to read the slide while listening to you and get distracted.

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SHOW + TELL

Long Live the Group Chat, The Outline

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SHOW + TELL

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SHOW + TELL

CONNECTING
CONTEXTS

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SHOW + TELL

CONNECTING
CONTEXTS

material.io/guidelines/motion

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SHOW + TELL

CONNECTING
CONTEXTS

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material.io/guidelines/motion

SHOW + TELL

CONNECTING
CONTEXTS

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CALL + RESPONSE

SHOW + TELL

CONNECTING
CONTEXTS

dribbble.com/doppel

Response Parameters:
Current Status: What’s happening?

• Outcomes: What just happened?

• Future Status: What will happen next?

 

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CALL + RESPONSE

SHOW + TELL

CONNECTING
CONTEXTS

FUNCTIONAL

web

Identify the problems

you need to solve

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I need to demonstrate the functionality of a new product

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Block access to content

or navigation.

chase.com

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mailchimp.com

Remove non-essential content

Keep the animation short

Show + Tell

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zoomcare.com/about

Break content into smaller pieces

Places words close to the corresponding animation

Show + Tell

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I need to demonstrate the functionality of a new product

2

I have a shopping cart on my website

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Take the user from the product page directly to the shopping cart

amazon.com

cottonbureau.com

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Use for global elements

Keep it consistent

Connecting Contexts

SHOPPING CART

INACTIVE

HOVER

ACTIVE

NAVIGATION

INACTIVE

HOVER

ACTIVE

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cottonbureau.com

Provide cues for interaction

Connecting Contexts

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I need to demonstrate the functionality of a new product

2

I have a shopping cart on my website

3

I need to let the user know that an action is taking place behind the scenes.

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Create a standard

loading GIF

dribbble.com/shots/773791-Progress-Bar-Icons

*Progress bars with accelerating bands feel 12% faster.

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Visually confirm behind-the-scenes tasks

 

Animate meaningful loaders

Call + Response

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Slack App

Providing an early hint of content to make wait times feel shorter

Call + Response

ANIMATED

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COMMON CHALLENGES

Time

Establishing Process

Skill

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Start the discussion about animation early in the process

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Start the discussion about animation early in the process

Information

Architecture

Visual Design

Development

Ship

Interaction Design

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Use storyboards to
brainstorm ideas quickly

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Use storyboards to
brainstorm ideas quickly

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Create prototypes and motion mock-ups as a base of discussion

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Create prototypes and motion mock-ups as a base of discussion

• Framer.js

• Principle

• Greensock JS Animation Library

• Codepen

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Test, test, and test some more

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Test, test, and test some more

• Ask questions:

 

• A/B test to validate decisions

      Is it legible?

      How does it make you feel?

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Document design decisions in your digital style guide.

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Document design decisions in your digital style guide.

Show what you do and don't do

Provide code snippets that include duration, easing, and timing

Establish naming conventions

 

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• 

• 

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Keep learning + have fun!

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Keep learning + have fun!

Books:

Designing Interface Animation, Val Head

Designing for Emotion, Aarron Walter

SVG Animations, Sarah Drasner

 

Courses:

Web Animation Essentials

 

Weekly Newsletters:

Web Animation Weekly

UI Animation Newsletter

 

Community:

Animation at Work Slack Channel

Thanks!

Thanks!

Heidi Olsen @swisswebmiss

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Front-End PDX

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