Careprice
TAKE CONTROL OF YOUR
HEALTHCARE COSTS
The Problem
There is a lack of transparency in health care costs, leading to uninformed decisions which results in higher costs for consumers, insurance companies, and employers.
the SOLUTION
An easy to use portal that allows customers to compare up-to-date procedure pricing in their area within their insurance plan.
Competitors
6 companies offering similar procedure cost comparison tools
Current usage shows less than 15% with existing cost comparison tools provided.
Reasons why there is low user engagement is:
lack of awareness
confusing process
Business Model
value = transparency to make better decisions
services to increase user engage ability