Audience
T Mulla
Our original artist (TMulla) is an upcoming artist and doesn't have a mass following therefore I looked at the audiences of artists of the same genre such as Skepta and Dizzee Rascal.
Skepta
Skepta's audience is generally young and consists of teenagers and young adults aged between 18 and 24. In addition, the majority of his audience comes from London. This something that we really need to consider when marketing S.Dot.
Location
The majority of UK rap artists reside or come from London - this also mirrors the audiences that listen to artists such as Skepta. The content of UK rap relates to London life which is a contributing factor to why most of the fans come from London because they can identify with what the artists are talking about due to their own experiences. S.Dot will be shown around London in the music video due to it being well known and identifiable area.
Gender
The typical male rapper attracts a male audience because they are easier to identify with, however they also attract females for different reasons (such as content, liking the genre and finding the artist attractive). Our chosen song includes a female feature so this will help attract a female audience as they'd be able to relate and identify with the artist.
Ethnicity
The audience ethnicity is primarily black - Afro Caribbean. However London is a very diverse city with many different cultures and ethnicities and the UK youth culture attracts young people of all backgrounds. This has shown me that S.Dot will have a multi-ethnic audience.
Interests
Our audience would read magazines such as XXL and Vice. XXL is a US magazine based on the Rap and Hip Hop genre — this attracts our audience because the US culture and music is very prominent and influential amongst youths in the UK. VICE is a popular media outlet amongst young people that are interested in pop culture as well as underground music and lifestyles. VICE attracts the same audience that we aim to appeal to because their magazine and musical features often include very popular artists as well as UK artists such as Fekky, therefore attracting our British audience as they are familiar with the artists.
Magazines
Newspapers
I found that my chosen audience reads newspapers such as METRO and The Sun. These tabloid newspapers are popular amongst our young audience because they talk about current issues and often celebrities.
Occupations
Our chosen audience is between the ages of 16 and 22 therefore they are most likely to be in education or part-time work such as placements, apprenticeships and university.
Hobbies and spare time
I have found that our audience likes to socialise, play sports, use social media websites and listen to music. I found additional information on YouGov profiler that said that audiences/ fans of popular UK artists such as Skepta like to sleep in their spare time.
Gadgets
Brands and stores
These are the popular gadgets/ brands/ stores amongst our target market. They are on trend products and are a part of popular culture.
Transport
As our target audience is quite young, most of them will not own their own vehicles therefore the most common form of transport for them will be public transport.
Psychographics
Our target audience are young, trendy and urban. Young adults are normally very involved with social media and often aspire to obtain similar attributes and material goods that other people have. We hope that our target audience aspires to be like S.Dot or to be a part of his fan base through his music and branding. Having an aspiring target audience is beneficial because they will buy into the branding of S.Dot and may want to look like him and have the same things that S.Dot has.
How will we target our audience?
We aim to represent S.Dot as an identifiable artist that is similar or just like his audience.
This will be shown through:
- His clothing
- His social media accounts
- His music video
It is important that our audience can identify with S.Dot because we want them to feel like they know him (to an extent) and can relate to the themes that have been explored in his music e.g Love, school, money, music , etc. This will make S.Dot much more appealing and easier to understand.
Title Text
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Title Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin urna odio, aliquam vulputate faucibus id, elementum lobortis felis. Mauris urna dolor, placerat ac sagittis quis.
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By imaani101
