Managing Reputation: Perils of Fake Online Reviews and Tips to Getting Authentic Ones
Most businesses fail to realize the importance of a 5-star online reputation and what it can really accomplish for a business in terms of gaining more customers. Gaining a superior online reputation for your business is as easy as asking your customers for it. Unfortunately, we business owners are unaware that your reputation online is in jeopardy right this minute or that it is at constant risk of being in jeopardy. Many of you that are aware of the impending doom of a bad review online are not taking the proper steps to safeguard your reputation or even build one to begin with.
Though good online reviews from reputable review sites (for example, Yelp, Google Reviews) can aid your internet reputation management efforts and improve your conversions, the practice of astroturfing or hiring professionals to write positive reviews for your website and/or negative reviews for your competitors is very disruptive. You may get sued for that and end up paying a huge amount of money as penalty. Recently, the tech giant Samsung was fined around $340,000 by Taiwan's Fair Trade Commission (FTC) for employing a large number of hired writers and designated employees for their astroturf campaign which involved posting good reviews and comments about their own products and negative reviews for competitors products. Two local firms were also fined $100,000 for their contribution to the campaign.
Locate Satisfied Customers - Your happy customers would definitely have something to talk about your positives and give suggestions to improve your service. If you own a website for your plastic surgery service, the comments from a patient who underwent face restoration surgery for burns and got the best results matters a lot.
Request Them for Testimonials or Online Reviews - Once you find satisfied customers, collect their e-mail addresses and send mails periodically requesting their testimonials or reviews. Make sure that your mails do not take the form of spam as the customers will discard them.
Use Social Media Channels - By posting the latest news about your product or services along with the full address of your website on social networking sites, you can receive responses from a large number of customers quickly in the form of shares, comments, likes, retweets, and repins.
Good reviews are part of an effective social media optimization campaign, and can improve the exposure and popularity of your brand.
Intelligent-networks.com SEO and Online Marketing Services, is offering top-notch SEO techniques that helps promoting your website and protecting your online reputation by abiding all natural way. Our competitive affordable SEO packages are designed to help your business secure a strong and assertive web presence and rank high against your competition.
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