The Kendall Centers

www.TPathways.org

 Marketing Proposal

Client Request(s)

Recommendations

(In Order of Priority Per Client's Requests)

Online Reputation Marketing

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Online Reputation Marketing

Tracy

Online Reputation Marketing

Glassdoor

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Indeed.com

Online Reputation Marketing

Proposal

R&S Will Review Current Situation and Implement a Plan of Action to Generate More Feedback & Positive Reviews for Each Location From Clients &/Or Employees:

• Automated Monitoring of Top Review Sites

• Automated Feedback Loop System to Get Reviews

• Ability to Route Positive and Negative Feedbacks

• Share Positive Reviews on Your Social Sites

• Automatic Upload of Positive Reviews to Your Own Website

• Extra Micro-Site page Optimized for SEO Rankings

Social Media

Social Media Needs

Facebook + Instagram

• Grow Awareness & Visibility
  • Research for Ideal Audience and Create Hashtags for Instagram (for Trending Purposes)
  • Post 3-4 Original Content per Week to Each Platform (Facebook and Instagram)
  • Follow Other Facebook Groups and Business Pages Relevant to ABA & Autism to Engage with Their Posts & Increase Brand Awareness Among Their Followers.
  • Respond to All Comments & Private Messages (60 minutes per week).

Facebook Advertising

• Client Acquisition
  • Create Facebook Pixel to Begin A/B Split Testing Images & Videos to Drive Traffic to Website & Retarget Website Traffic.
  • Create 3-4 Ad Campaigns per Month
  • Create a Lookalike Audience Targeting Website Visitors.

S​

E

O

S​EO

Step 1 SEO

On-Page Optimization of Site

• Review All Previous Work Done on Site.
• Update/Edit/Correct Any Necessary Parts per Current Google Algorithm Parameters.
• Length of Time: 1-2 Weeks

Step 2 SEO

Google My Business Rankings (GMB)

• Goal: Build the Local Centers' Directory Rankings to Get Ranked in Google's Map Pack for Main Keywords.
• Local SEO Audit of All Locations + Competition
• Optimize All GMB Listings for Keywords
• Geo Tag & Optimize Images in All Listings
• Social Accounts Created & Linked to Local GMBs
• 80+ Citations Created
• Blog Articles Written on Behalf of TPathways
• Give Best Opportunity to Rank in Google Map Pack for Ideal Keywords
• Length of Time: 2-3 Months

Step 3 SEO

Off-Page Optimization ​​of Site

• Once Local SEO is Optimized, the Back Linking Process Begins

• Utilize Safe (White Hat), Proprietary & Advanced SEO Ranking Methods That Are Stable EVEN During Google Updates.

• Maximize Overall Search Engine Visibility Via Both Long- And Short-Tail Keywords.

• Create 50+ Social Media Platforms for Brand

• Interlinking of Main Site with Other High Quality Sites with Relevant Content.

• Making Sure Most (If Not All) Back Links Are Indexed

• Monthly Reporting

• Length of Time: Ongoing

Video Optimization

Video Optimization

• Create YouTube Channel for Client, Post All Videos with Best Practices Philosophy
• Provide Keyword Analysis for Videos 
• Optimize Videos With Keywords & LSIs to Get Best Opportunity of Ranking on Google & YouTube

Your Investment

Custom Proposal:

Month-to-Month

Custom Proposal:

Annual Agreement

For better pricing (see below), Client will agree to 12-month agreement:

• Month-to-Month Agreement (Long-Term Agreements Available For Better Pricing)

• No Hidden Fees

• Long Term SEO rankings & Branding in Mind With All Services Provided

• Expertise and Cutting Edge Strategies, No Old/Stale Strategies that worked in 2011.

• Reliable and Friendly Customer Service - 1 Person to Deal with All of Your Challenges/Questions.

• Relationships & Connections That Can Help Your Business Grow Faster!

Why Choose R&S?