ANIMATION/ USER EXPERIENCE
Ipsa Mehta
@ipsamehta
The Journey
Now
Dec 2016
2015 - 16
2013 - 15
Design @Conqa.nz
Kia ora, New Zealand!
Senior Designer, Product @1MG.com,
a healthcare startup in India
Interaction Designer at a Software Development Agency
2011-12
2010 - 11
2005 - 10
Animator/Illustrator for Children's iPad books
Animator at Digital Agency
Graduation in Animation Film Design
serendipity/
recontext ualisation
what happened in between?
Design School
Bangalore
iPad App
"Can you help us with this app idea?"
Super!
SO
WHAT WAS I DOING RIGHT?
Retrospection
ANIMATION GIVES INANIMATE OBJECTS THE “ILLUSION OF LIFE,” USING BEHAVIORS THAT CAN BE INHERENTLY UNDERSTOOD BY VIEWERS
When creating interfaces and experiences, we strive to make them feel as human as possible
How?
12 Principles of Animation
Anticipation
Give the viewer a clue of what is about to happen
Ease-in and Ease out
Depicting the inherent law of inertia
Staging
Direct the audience's attention, and make clear what is of greatest importance in a scene
Follow-through and overlapping action
Actions rarely come to a sudden and complete stop
Secondary Action
A behavior in addition to the primary action that enlivens the scene, adds nuance and authenticity
The process
Wireframes
Prototypes
Personas
Storyboards
Animatic
Character Design
Stories
Animation is about
We aim for our Users to self-transcend
Delight
Animation is about creating
User
Experience
Find your bridge
My Takeaway
Do Not Fear
My Takeaway
celebrate studio ghibli
http://www.studioghibli.com.au/
Thank
You
Animation
By Ipsa Mehta