ANIMATION/ USER EXPERIENCE
2015 - 16
2013 - 15
Kia ora, New Zealand!
Senior Designer, Product @1MG.com,
a healthcare startup in India
Interaction Designer at a Software Development Agency
2010 - 11
2005 - 10
Animator/Illustrator for Children's iPad books
Animator at Digital Agency
Graduation in Animation Film Design
what happened in between?
"Can you help us with this app idea?"
WHAT WAS I DOING RIGHT?
ANIMATION GIVES INANIMATE OBJECTS THE “ILLUSION OF LIFE,” USING BEHAVIORS THAT CAN BE INHERENTLY UNDERSTOOD BY VIEWERS
When creating interfaces and experiences, we strive to make them feel as human as possible
12 Principles of Animation
Give the viewer a clue of what is about to happen
Ease-in and Ease out
Depicting the inherent law of inertia
Direct the audience's attention, and make clear what is of greatest importance in a scene
Follow-through and overlapping action
Actions rarely come to a sudden and complete stop
A behavior in addition to the primary action that enlivens the scene, adds nuance and authenticity
Animation is about
We aim for our Users to self-transcend
Animation is about creating
Find your bridge
Do Not Fear
celebrate studio ghibli
By Ipsa Mehta