ANIMATION/ USER EXPERIENCE

Ipsa Mehta

@ipsamehta

The Journey

Now

Dec 2016

2015 - 16

2013 - 15

Design @Conqa.nz

Kia ora, New Zealand!

Senior Designer, Product @1MG.com,

a healthcare startup in India

Interaction Designer at a Software Development Agency

 

2011-12

2010 - 11

2005 - 10

Animator/Illustrator for Children's iPad books

Animator at Digital Agency

Graduation in Animation Film Design

serendipity/

recontext ualisation

what happened in between?

Design School

Bangalore

iPad App

"Can you help us with this app idea?"

Super!

SO

WHAT WAS I DOING RIGHT?

Retrospection

ANIMATION GIVES INANIMATE OBJECTS THE “ILLUSION OF LIFE,” USING BEHAVIORS THAT CAN BE INHERENTLY UNDERSTOOD BY VIEWERS

When creating interfaces and experiences, we strive to make them feel as human as possible

How?

12 Principles of Animation

Anticipation

Give the viewer a clue of what is about to happen

Ease-in and Ease out

Depicting the inherent law of inertia

Staging

 Direct the audience's attention, and make clear what is of greatest importance in a scene

Follow-through and overlapping action

Actions rarely come to a sudden and complete stop

Secondary Action

A behavior in addition to the primary action that enlivens the scene, adds nuance and authenticity

The process

Wireframes

Prototypes

Personas

Storyboards

Animatic

Character Design

Stories

Animation is about

We aim for our Users to self-transcend

Delight

Animation is about creating

User

Experience

Find your bridge

My Takeaway

Do Not Fear

My Takeaway

celebrate studio ghibli
http://www.studioghibli.com.au/

Thank

You

Animation

By Ipsa Mehta

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