Brand Management

Dr. Reza Hosseini

http://drrezahosseini.com

In order to carry out consistent communication without blurring by a wide range of information contacts, Toppan assumes the situation where communication will be carried out through various tools, stores, sales floors, etc., and carries out rule making. In addition to the development of VI manuals, we will develop guidelines, service manuals, spatial design manuals, etc. that specify the tone and manner of design. In addition, we also offer consulting on the system and organization for brand management.

VI manual

In order to ensure that VIs can be operated properly by anyone, VI Basic Design System such as combination system of symbols and logos, minimum size used, isolation, color system, etc. is summarized as a manual.

Design guidelines development

Create guidelines that define the tone and manner of design in communication tools. This includes selection of color rules and recommended typefaces, visual images such as photos and illustrations, and layout rules. In recent years, we have also defined rules for universal design.

Other manual development

In addition to printed manuals, we will create rules and manuals for managing information contacts such as service manuals and space design manuals.

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