ESL
Data Business Proposal
FINANCIAL PICTURE
SOURCE: NewsZoo Report 2015 & Eilers
$23.5 billion bet on eSports
by 2020
$1.8 billion in gaming revenue
PA & eSports - Why now ?
- Revenue Potential
- Evolve eSports: embed within mainstream media + realise potential
- Feedback from the marketplace: traditional clients have interest (e.g BBC)
- Start building fruitful relationships in this space
Who are PA ?
As the UK’s leading national news agency, the Press Association is a trusted media service delivering a wealth of multimedia news, core-data, information and supplier of business-to-business media provisions.
What Can PA Contribute ?
- Experienced growing data division since 2000
- Strong pedigree of data collection, management & distribution
- Focus on accuracy and integrity
- our distribution of data into hight street LBOs
- FDC 12 year tenure
EXAMPLES:
Trusted Partner
- BBC
- ESPN
- MSN
- bet365
- SkyBet
Why use PA as a Media Partner ?
- Strategic: grow the industry
- Portal of accessibility through media strategy
- Mutually beneficial business strategy
- Perfect positioning to capitalise on the interest shown by the existing PA customers
- We can guide + transitional traditional client base into the eSports market
PA TARGET AREAS
MEDIA
Existing PA clients
Media Focus
Publisher Partnerships
Editorial Resourcing
Existing betting clients
Radar challenge
BETTING
MEDIA
Content: fixtures; calendar; results
Immediate Focus = 1-2 games
3 year strategy
Data Aggregation
Data Analysis
Editorial Content
Wire + Digital Focus
Video Journalism Coverage
Images
Graphics / Infographics
API
Statistics
Form Live
Speed
Central Hub
3 yr ESL integration plan
YEAR 0
Development
Expand Product Portfolio & Coverage + Incorporate Betting Market Strategy
Media Content + Data Journalist + Focus on key ESL games + Events
YEAR 1
YEAR 2
STRATEGY
Build ESL relationship
Refine business strategy
Technology development + integration
Data distribution
Growth
NEXT STEPS...
Thank you
ESL Presentation (Original)
By Isaac Hughes
