eSports
Data Business Proposal
![](https://s3.amazonaws.com/media-p.slid.es/uploads/395446/images/2866126/NEW_PA_RGB.jpg)
SOURCE: NewsZoo Report 2015
GAMING INDUSTRY
SOURCE: NewsZoo Report 2015
ALL GAMING
AMATEUR COMPETITIVE
CHANNELS
PROFESSIONAL COMPETITIVE
SPONSORS
CHANNELS
LEAGUES
TEAMS
GAMES/ PUBLISHERS
EVENTS
- nVidia
- Intel
- Red Bull
- Samsung
- HTC
- Evil Geniuses
- CDEC Gaming
- LGD Gaming
- Vici Gaming
- Team Secret
- The International
- DAC
- German Majors
- MGL Majors
- World Cyber Arena
- ESL
- Gfinity Euro Pro League
- MLG Pro League
- Championship Series
- Euro Gaming League
- World Cyber Games series
- Twitch
- YouTube
- Azubu TV
- Afreeca TV
- ESL TV
- League of Legends Riot Games
- CS: GO (Counter Strike:Global Offensive) Valve
- DOTA 2 (Defence of the Ancients) Valve
- Hearthstone Blizzard
- Starcraft 2 Blizzard
![](https://s3.amazonaws.com/media-p.slid.es/uploads/395446/images/2866094/Group_5.png)
DEMOGRAPHIC
SOURCE: NewsZoo Report 2015
Gender Neutral
Median: 28 years old
69% P18-34
Racially Diverse
Technology consumer
Deep social media integration
![](https://s3.amazonaws.com/media-p.slid.es/uploads/395446/images/2866073/Group.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/395446/images/2866074/Group_2.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/395446/images/2866075/Group_3.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/395446/images/2866076/Group_4.png)
FINANCIAL PICTURE
SOURCE: NewsZoo Report 2015 & Eilers
$23.5 billion bet on eSports
by 2020
$1.8 billion in gaming revenue
PA TARGET AREAS
MEDIA
Existing PA clients
Media Focus
Publisher Partnerships
Editorial Resourcing
Existing betting clients
Radar challenge
BETTING
MEDIA
Content: fixtures; calendar; results
Immediate Focus = 1-2 games
3 year strategy
Data Aggregation
Data Analysis
Editorial Content
Wire + Digital Focus
Video Journalism Coverage
Images
Graphics / Infographics
API
Statistics
Form Live
Speed
Central Hub
INVESTMENT
TECHNOLOGY
PEOPLE
API + UI
300-400 days
£105K - £140k
Across 3 years = £35k - £46.6k per annum
1x Data Journalist
£18k per annum + travel expenses to major events
Applicable from 2nd year
Entry into a growth area over a 3 yr period
YEAR 0
Development
Expand Product Portfolio & Coverage + Incorporate Betting Market Strategy
Media Content + Data Journalist + Focus on 1-2 key games + Events
YEAR 1
YEAR 2
STRATEGY
Define potential ROI [Commercial]
Detailed business risk vs reward analysis
TAD Scope + Estimates
Business Case
Road Map Integration
NEXT STEPS...
Thank you
![](https://s3.amazonaws.com/media-p.slid.es/uploads/395446/images/2866126/NEW_PA_RGB.jpg)
eSports
By Charlotte McAndrew
eSports
- 387