eSports

Data Business Proposal

SOURCE: NewsZoo Report 2015

GAMING INDUSTRY

SOURCE: NewsZoo Report 2015

ALL GAMING

AMATEUR COMPETITIVE

CHANNELS

PROFESSIONAL COMPETITIVE

SPONSORS

CHANNELS

LEAGUES

TEAMS

GAMES/ PUBLISHERS

EVENTS

• nVidia
• Intel
• Red Bull
• Samsung
• HTC

• Evil Geniuses 
• CDEC Gaming 
• LGD Gaming 
• Vici Gaming 
• Team Secret

• The International
• DAC
• German Majors
• MGL Majors
• World Cyber Arena

• ESL
• Gfinity Euro Pro League
• MLG Pro League
• Championship Series
• Euro Gaming League
• World Cyber Games series

• Twitch
• YouTube
• Azubu TV
• Afreeca TV
• ESL TV

• League of Legends Riot Games
• CS: GO (Counter Strike:Global Offensive) Valve
• DOTA 2 (Defence of the Ancients) Valve
• Hearthstone Blizzard
• Starcraft 2 Blizzard

DEMOGRAPHIC

SOURCE: NewsZoo Report 2015

Gender Neutral

Median: 28 years old

69% P18-34

Racially Diverse

Technology consumer

Deep social media integration

FINANCIAL PICTURE

SOURCE: NewsZoo Report 2015 & Eilers

$23.5 billion bet on eSports

by 2020

$1.8 billion in gaming revenue

PA TARGET AREAS

MEDIA

Existing PA clients

Media Focus

Publisher Partnerships

Editorial Resourcing

Existing betting clients

Radar challenge

BETTING

MEDIA

Content: fixtures; calendar; results

Immediate Focus = 1-2 games

3 year strategy

Data Aggregation

Data Analysis

Editorial Content

Wire + Digital Focus

Video Journalism Coverage

Images

Graphics / Infographics

API

Statistics

Form Live

Speed

Central Hub

INVESTMENT

TECHNOLOGY

PEOPLE

API + UI

300-400 days

£105K - £140k

Across 3 years = £35k - £46.6k per annum

1x Data Journalist

£18k per annum + travel expenses to major events

Applicable from 2nd year

Entry into a growth area over a 3 yr period

YEAR 0

Development

Expand Product Portfolio & Coverage + Incorporate Betting Market Strategy

Media Content + Data Journalist + Focus on 1-2 key games + Events

YEAR 1

YEAR 2

STRATEGY

Define potential ROI [Commercial]

Detailed business risk vs reward analysis

TAD Scope + Estimates

Business Case

Road Map Integration

NEXT STEPS...

Thank you