Product Marketing

Product Marketing - The overall process of conveying a good or service to customers.Product marketing deals with the "7 P's" of marketing, which includes product, pricing, place, promotion, physical environment, process and people.

Sales Enablement

Sales Enablement- Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving an opportunity forward.

Marketing Strategy

Marketing Strategy - The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization.

Demand Creation and Management

Demand Creation and Demand Management must not be separated or an extreme amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one and is typically the responsibility of Demand Creation.  The next step is to convert a qualified lead to a “qualified opportunity” and this is the sole focus for the Demand Management function.