Isabella di Fabio Automate your company's web processes

Isabella di Fabio To achieve this, there are customer relationship management (or CRM) tools and they have functions for both sales and marketing. Platforms like Hubspot offer an integrated CRM.

Isabella di Fabio CRM. This tool allows you to manage the relationship with the client, have visibility of the performance of your business and information about the most viewed pages, among other things. If you have a large portfolio of clients and sales agents committed to growth, it may be time to implement a CRM that everyone is willing to use, the difference is substantial and both you and your team will notice it.

CRM benefits for sales
* More efficient transactions
* Increase revenue with sales and customer information
* Improves productivity by offering a better service
* Gives visibility into marketing processes

CRM benefits for marketing
* Gives visibility on sales metrics
* It gives you tangible information about the habits of your user
* Helps you segment your audience effectively
* Campaign efficiency increases significantly

Lead nurturing and lead scoring. Within automation, they are those resources that will help you generate business opportunities and brand recognition. It involves taking prospects by the hand to turn them into clients and promoters of your brand.

* Lead scoring uses your database to rate prospects; whether they are ready to buy or not yet. By segmenting your leads, you make it easy for the sales team to know if they are qualified.
* Lead nurturing (or prospect maturing) is responsible for sending relevant content, if prospects are not ready to be customers, depending on the stage they are in, to convert them.