3 Months Ecommerce Launch Plan
idamansuri.co
E-commerce Important Components
- E-commerce Sales Funnel
- E-commerce Operation
- E-commerce Process Life cycle
- Growth Hacking : Marketing & Analytics
- 3 Months Launch Plan
E-Commerce Sales Funnel
Awareness
- Make the potential customer aware by focusing on content or information — that identifies consumer segments, highlights a potential problem and introduces our brand.
Interest
- When the potential customer does move into the interest stage, it takes the form of making further initial contact.
- If we have a social media presence, they connect. if we have a newsletter, they subscribe.
Decision
- In this stage, your job as the brand is to convince the consumer of the value of the actual product or service.
- Word of mouth, Social proof, Case studies.
- Provide clear, compelling product descriptions.
- Online shoppers trust peer reviews.
- Offer perks. free shipping, relevant discounts, and easy returns
Action
- Once a consumer has made their decision to purchase, they need a final push to action — making that purchase from our e-commerce site.
- Focusing on a frictionless purchasing experience.
- Accept all forms of payment.
- Make customers aware of our site’s security.
E-commerce Operations
- Platforms
- Inventory & Shipping Services
- Checkout & Payment Gateway
- Customer Service
- Accounting
Platforms
- Top E-Commerce in Malaysia
- Custom Made Platforms
- Best Platform?
- Requirements
Top Malaysia E-Commerce 2018
Monthly Traffic Estimate (Feb 2018)
- Lazada Malaysia - 45,000,000
- 11Street Malaysia - 13,000,000
- Shopee Malaysia - 12,500,000
- Lelong.my - 9,050,000
Custom Made Platforms
- Shopify
- Easystore.co
- Sitegiant.my
Best Platform?
Platform requirements
- Marketplace sync
- Batch Import
- Apps integration
- Company & policy
Marketplace Sync
- The ability to sync order/inventory details from the marketplace to the main website.
- Automate process, reduce the workload.
- Increase revenues.
Batch Import
- The ability to bulk import products to platform/marketplace.
- image, description, SKU, price, etc.
Apps Integration
- Shipping & Logistics, Sales & Marketing, Analytics, Social Media, Accounting.
- Data integration between the platform and apps is important to maintain the accuracy.
Company and Policy
- About Us, Company Social Media
- Terms & Conditions
- Privacy policy
- Return policy
- Shipping policy
Inventory & Shipping Services
- Integrate with shopping cart.
- Notifications on low inventory products.
- Automate: fulfill orders, print shipping labels and update the tracking number.
- No handwriting for shipping labels, reduce mistakes.
- Online booking. No time wasted at counters.
- Door to door delivery.
- Compare shipping fee between couriers.
- Parcel tracking. deliver to customer on-time.
- Insurance coverage for lost parcels
- Return parcel.
Inventory & Shipping Services
- Easyparcel
- Collectco
- Pgeon.delivery
Checkout & Payment Gateways
- Guest, single page & express checkout.
- Abandoned cart recovery.
- Internet banking, debit or credit card, mobile wallet.
- Malaysia & international.
- Multi language.
Checkout & Payment Gateways
Customer Service
- Guide User for the flawless checkout process.
- Live Chat: capture real-time visitor and convert to a customer.
- Marketing Automation: Facebook messenger, email.
- In-app survey: capture real-time feedback from visitor/customer.
- Customer Support: cross channel via web, email, social media.
Customer Service
- Elevio
- Modernapp.co
- Drift
- Intercom
- Zendesk
Accounting
- Automate accounting process. No need to manually copy sales data or create new invoices in any accounting software.
- Easily export all products, orders and customer information.
- Syncs sales from multi channel marketplace.
- Accurate reporting system.
- Reduce cost and avoid human error.
Accounting
- Xero
- Intuit Quickbooks
E-commerce Process Life Cycle
Growth Hacking
The Process
Marketing & Analytics
- Paid advertising (facebook, instagram, google)
- Email marketing (mailchimp, drip, wishpond, getresponse, mailerlite )
- Influencer marketing (social media, blog)
- Viral marketing ( Wishpond, kickofflabs, UpViral, Viral-loops )
- Content marketing & SEO
- Remarketing ( Facebook pixel, google analytic, hotjar )
3 Months Launch Plan
Week/Month | 1st Month | 2nd Month | 3rd Month |
---|---|---|---|
1st Week | Product and Market research | Platforms & Contents preparation | Marketing & Analytics |
2nd Week | Strategy Planning | Platforms & Contents preparation | Marketing & Analytics |
3rd Week | Platforms & Contents preparation | Platforms & Operation Testing | Marketing & Analytics |
4th Week | Platforms & Contents preparation | Platforms & Operation Testing | Marketing & Analytics |
Thank You
E-commerce Launch Plan
By Muhammad Izzuddin Abdul Mutalib
E-commerce Launch Plan
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