3 Months Ecommerce Launch Plan

idamansuri.co

E-commerce Important Components

  • E-commerce Sales Funnel
  • E-commerce Operation
  • E-commerce Process Life cycle
  • Growth Hacking : Marketing & Analytics
  • 3 Months Launch Plan

E-Commerce Sales Funnel

Awareness

  • Make the potential customer aware by focusing on content or information — that identifies consumer segments, highlights a potential problem and introduces our brand.

Interest

  • When the potential customer does move into the interest stage, it takes the form of making further initial contact.
  • If we have a social media presence, they connect. if we have a newsletter, they subscribe.

Decision

  • In this stage, your job as the brand is to convince the consumer of the value of the actual product or service.
  • Word of mouth, Social proof, Case studies.
  • Provide clear, compelling product descriptions.
  • Online shoppers trust peer reviews.
  • Offer perks. free shipping, relevant discounts, and easy returns

Action

  • Once a consumer has made their decision to purchase, they need a final push to action — making that purchase from our e-commerce site.
  • Focusing on a frictionless purchasing experience.
  • Accept all forms of payment.
  • Make customers aware of our site’s security.

E-commerce Operations

  • Platforms
  • Inventory & Shipping Services
  • Checkout & Payment Gateway
  • Customer Service
  • Accounting

Platforms

  • Top E-Commerce in Malaysia
  • Custom Made Platforms
  • Best Platform?
  • Requirements

Top Malaysia E-Commerce 2018

Monthly Traffic Estimate (Feb 2018)

  • Lazada Malaysia - 45,000,000
  • 11Street Malaysia - 13,000,000
  • Shopee Malaysia - 12,500,000
  • Lelong.my - 9,050,000

Custom Made Platforms

  • Shopify
  • Easystore.co
  • Sitegiant.my

Best Platform?

Platform requirements

  • Marketplace sync
  • Batch Import
  • Apps integration
  • Company & policy

Marketplace Sync

  • The ability to sync order/inventory details from the marketplace to the main website.
  • Automate process, reduce the workload.
  • Increase revenues.

Batch Import

  • The ability to bulk import products to platform/marketplace.
  • image, description, SKU, price, etc.

Apps Integration

  • Shipping & Logistics, Sales & Marketing, Analytics, Social Media, Accounting.
  • Data integration between the platform and apps is important to maintain the accuracy.

Company and Policy

  • About Us, Company Social Media
  • Terms & Conditions
  • Privacy policy
  • Return policy
  • Shipping policy

Inventory & Shipping Services

  • Integrate with shopping cart.
  • Notifications on low inventory products.
  • Automate: fulfill orders, print shipping labels and update the tracking number.
  • No handwriting for shipping labels, reduce mistakes.
  • Online booking. No time wasted at counters.
  • Door to door delivery.
  • Compare shipping fee between couriers.
  • Parcel tracking. deliver to customer on-time.
  • Insurance coverage for lost parcels
  • Return parcel.

Inventory & Shipping Services

  • Easyparcel
  • Collectco
  • Pgeon.delivery

Checkout & Payment Gateways

  • Guest, single page & express checkout.
  • Abandoned cart recovery.
  • Internet banking, debit or credit card, mobile wallet.
  • Malaysia & international.
  • Multi language.

Checkout & Payment Gateways

Customer Service

  • Guide User for the flawless checkout process. 
  • Live Chat: capture real-time visitor and convert to a customer.
  • Marketing Automation: Facebook messenger, email.
  • In-app survey: capture real-time feedback from visitor/customer.
  • Customer Support: cross channel via web, email, social media.

Customer Service

  • Elevio
  • Modernapp.co
  • Drift
  • Intercom
  • Zendesk

Accounting

  • Automate accounting process. No need to manually copy sales data or create new invoices in any accounting software.
  • Easily export all products, orders and customer information.
  • Syncs sales from multi channel marketplace.
  • Accurate reporting system.
  • Reduce cost and avoid human error.

Accounting

  • Xero
  • Intuit Quickbooks

E-commerce Process Life Cycle

Growth Hacking

The Process

Marketing & Analytics

  • Paid advertising (facebook, instagram, google)
  • Email marketing (mailchimp, drip, wishpond, getresponse, mailerlite )
  • Influencer marketing (social media, blog)
  • Viral marketing ( Wishpond, kickofflabs, UpViral, Viral-loops )
  • Content marketing & SEO
  • Remarketing ( Facebook pixel, google analytic, hotjar )

3 Months Launch Plan

Week/Month 1st Month 2nd Month 3rd Month
1st Week Product and Market research Platforms & Contents preparation Marketing & Analytics
2nd Week Strategy Planning Platforms & Contents preparation Marketing & Analytics
3rd Week Platforms & Contents preparation Platforms & Operation Testing Marketing & Analytics
4th Week Platforms & Contents preparation Platforms & Operation Testing Marketing & Analytics

Thank You

E-commerce Launch Plan

By Muhammad Izzuddin Abdul Mutalib

E-commerce Launch Plan

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