E-commerce Important Components

• E-commerce Sales Funnel
• E-commerce Operation
• E-commerce Process Life cycle
• Growth Hacking : Marketing & Analytics
• 3 Months Launch Plan

E-Commerce Sales Funnel

Awareness

• Make the potential customer aware by focusing on content or information — that identifies consumer segments, highlights a potential problem and introduces our brand.

Interest

• When the potential customer does move into the interest stage, it takes the form of making further initial contact.
• If we have a social media presence, they connect. if we have a newsletter, they subscribe.

Decision

• In this stage, your job as the brand is to convince the consumer of the value of the actual product or service.
• Word of mouth, Social proof, Case studies.
• Provide clear, compelling product descriptions.
• Online shoppers trust peer reviews.
• Offer perks. free shipping, relevant discounts, and easy returns

Action

• Once a consumer has made their decision to purchase, they need a final push to action — making that purchase from our e-commerce site.
• Focusing on a frictionless purchasing experience.
• Accept all forms of payment.
• Make customers aware of our site’s security.

E-commerce Operations

• Platforms
• Inventory & Shipping Services
• Checkout & Payment Gateway
• Customer Service
• Accounting

Platforms

• Top E-Commerce in Malaysia
• Custom Made Platforms
• Best Platform?
• Requirements

Top Malaysia E-Commerce 2018

Monthly Traffic Estimate (Feb 2018)

• Lazada Malaysia - 45,000,000
• 11Street Malaysia - 13,000,000
• Shopee Malaysia - 12,500,000
• Lelong.my - 9,050,000

Custom Made Platforms

• Shopify
• Easystore.co
• Sitegiant.my

Best Platform?

Platform requirements

• Marketplace sync
• Batch Import
• Apps integration
• Company & policy

Marketplace Sync

• The ability to sync order/inventory details from the marketplace to the main website.
• Automate process, reduce the workload.
• Increase revenues.

Batch Import

• The ability to bulk import products to platform/marketplace.
• image, description, SKU, price, etc.

Apps Integration

• Shipping & Logistics, Sales & Marketing, Analytics, Social Media, Accounting.
• Data integration between the platform and apps is important to maintain the accuracy.

Company and Policy

• About Us, Company Social Media
• Terms & Conditions
• Privacy policy
• Return policy
• Shipping policy

Inventory & Shipping Services

• Integrate with shopping cart.
• Notifications on low inventory products.
• Automate: fulfill orders, print shipping labels and update the tracking number.
• No handwriting for shipping labels, reduce mistakes.
• Online booking. No time wasted at counters.
• Door to door delivery.
• Compare shipping fee between couriers.
• Parcel tracking. deliver to customer on-time.
• Insurance coverage for lost parcels
• Return parcel.

Inventory & Shipping Services

• Easyparcel
• Collectco
• Pgeon.delivery

Checkout & Payment Gateways

• Guest, single page & express checkout.
• Abandoned cart recovery.
• Internet banking, debit or credit card, mobile wallet.
• Malaysia & international.
• Multi language.

Checkout & Payment Gateways

Customer Service

• Guide User for the flawless checkout process. 
• Live Chat: capture real-time visitor and convert to a customer.
• Marketing Automation: Facebook messenger, email.
• In-app survey: capture real-time feedback from visitor/customer.
• Customer Support: cross channel via web, email, social media.

Customer Service

• Elevio
• Modernapp.co
• Drift
• Intercom
• Zendesk

Accounting

• Automate accounting process. No need to manually copy sales data or create new invoices in any accounting software.
• Easily export all products, orders and customer information.
• Syncs sales from multi channel marketplace.
• Accurate reporting system.
• Reduce cost and avoid human error.

Accounting

• Xero
• Intuit Quickbooks

E-commerce Process Life Cycle

Growth Hacking

The Process

Marketing & Analytics

• Paid advertising (facebook, instagram, google)
• Email marketing (mailchimp, drip, wishpond, getresponse, mailerlite )
• Influencer marketing (social media, blog)
• Viral marketing ( Wishpond, kickofflabs, UpViral, Viral-loops )
• Content marketing & SEO
• Remarketing ( Facebook pixel, google analytic, hotjar )

3 Months Launch Plan

Thank You