a money getting system
You know what it is
Subscription Video On Demand (SVOD)
Linear TV sucks
- Desired content available only at specific times
- Not portable (mostly)
- Unpersonalised
- Poor online "catch-up" offerings
- Commercials
Superior internet entertainment
- Anytime, anywhere (with an internet connection)
- Personalised suggestions
- Large catalogue of content
- High definition
Brief Netflix timeline
- 1997 Starts as a movie rental business
- 1999 Subscription service, unlimited DVD rentals
- 2002 IPOs on Nasdaq as NFLX with 600K subs
- 2005 Subscribers exceeds 4.2 million
- 2007 Introduces streaming on Computers
- 2009 Partners with consumer electronic companies
- 2011 Launches in Latin America/Carribean
- 2012 Launches in Europe, first Emmy
- 2013 Earns 31 Emmy nominations for original content
- 2014 More countries, wins 7 Emmys
- 2015 Available in Australia
- 2016 Netflix worldwide
Where are they now?
- 117 Million subscribers
- 190 Countries
- 140 Million hours of content watched PER DAY
- 35.2% of total downstream Internet traffic in North America
There's lots of streaming services what's Netflix differences?
- Started streaming in 2007 (First mover)
- Ubiquitous (on every device)
- Availability (from shitty internet to fibre)
- Value (9.95 flat fee, no pay per view)
- Customer service (ranked highest amongst peers)
- Original Content
Subscribers over time
Revenue over time
But where does it come from?
Netflix killed the Cable star
Mr Worldwide
Insane Reach
Most of its porn
Interbutt
Major Risks
- Licensed content expiring
- Disney
- Jeff
- High debt load
Content is king
Disney
- 21st Century Fox deal
- Marvel
- Hulu
Amazon Prime
- Similar content strategy
- Classic Beesos
Debt for content
Who are NFLX's competitors?
Netflix competes with your free time
[...] we compete with all the activities that consumers have at their disposal in their leisure time. This includes watching content on other streaming services, linear TV, DVD or TVOD but also reading a book, surfing YouTube, playing video games, socializing on Facebook, going out to dinner with friends or enjoying a glass of wine with their partner, just to name a few. We earn a tiny fraction of consumers’ time and money, and have lots of opportunity to win more share of leisure time, if we can keep improving.
And it's happening
They're already a verb
NYSE:GE
NASDAQ:NFLX
BUY BUY BUY
Buyflix
By Jabin Bastian
Buyflix
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