Typography, Color,

Style Guides

Style Guide

Brand Book

Web Style Guides

aka "Design System" or "UI Pattern Library" 

Read more:

Atomic Design

Josh Duck’s HTML Periodic Table 

Atoms

Molecules

Organisms

Templates

Pages

Color

RGB

 

color:rgb(99, 190, 190)

 

Scale is 0 - 255

hexidecimal (16)

 

color: #ff00ff;

0 1 2 3 4 5 6 7 8 9 a b c d e f g

#11 = 17 (16 + 1)

#21 = 33 (16*2 + 1)

HSL

Hue (0-360), Saturation (0%-100%), Luminance  (0-100%)

Alpha / Opacity

rgba

hsla

 

a is a number between 0.0 and 1.0

opacity is also its own css property

 

example: glslsandbox.com/

Color Names

Color Principles

  • Contrast (foreground/background)
  • Each color should have a clear meaning

Color Schemes

Monochromatic - Shades within one part of the color wheel

Analogous - Adjacent to each other on the color wheel

Complementary - Opposites on the color wheel

Triadic - Thirds of the color wheel

Color Scheme Designer: http://paletton.com
 

Color Resources

Color Resources

Psychology of Color

Color Scheme Designer: http://paletton.com

 

Discussed in class:

color.adobe.com

ColorZilla

Typography Principles

  • Use 1 or 2 typefaces, 3 only in special cases.

  • Use different fonts from the same typeface (i.e. normal, bold)

  • Use hierarchy (size, weight) and color to differentiate within a single typeface.

  • If using more than one typeface, aim for contrast in style (i.e. serif vs. sans-serif), and weight.

  • Contrasting fonts should have similar x-heights, glyph widths, and basic shapes (i.e. "O" / "bowl" shape).

  • Sans serif: more readable at smaller sizes.

  • Each typeface and font should have a clear purpose.

Typography Inspiration

Font

Font Style

  • font-size: <length> | <percentage> | inherit
  • line-height : normal | <length> | <percentage> | inherit
  • font-weight: normal | bold | lighter | 100 | 200 …
      normal = 400, bold = 700, lighter is relative 
  • font-style : normal | italic | oblique | inherit 
  • font-stretch
  • text-indent : <length> | <percentage> | inherit
  • text-transform : capitalize | uppercase | lowercase | none | inherit
  • text-decorationnone|underline|overline|line-through|initial|inherit;
  • letter-spacing
  • word spacing
  • text-align : left | right | center | justify | inherit
  • vertical-align (not good to center)

Font

font-family

    .sans-serif {
      font-family: "Century Gothic", CenturyGothic, AppleGothic, sans-serif;
    }

font-families

web-safe fonts

pre-installed on (most) operating systems

Check compatibility: cssfontstack.com

web fonts

load custom fonts from a URL

new as of CSS3

web fonts

load fonts from a URL

A few methods...

HTML <head>

<link rel="stylesheet" type="text/css" href="https://fonts.googleapis.com/css?family=Droid +Sans|Lobster">

CSS

@import url(https://fonts.googleapis.com/css?family=Droid +Sans|Lobster);

*import blocks page load

JavaScript (a few methods)

  <script src="https://use.typekit.net/czq6rum.js"></script>
  <script>try{Typekit.load({ async: true });}catch(e){}</script>

Web Font

Example Using Typekit

web fonts

load fonts from a URL

Resources

@font-face

load your own fonts

CSS-Tricks: Using Font Face

 

Convert fonts from other formats at:

font squirrel

- font2web

@font-face {
  font-family: 'MyWebFont';
  src:  url('myfont.woff2') format('woff2'),
        url('myfont.woff') format('woff');
}

Font Licenses

Are not always free

Check the license (just like images).

Even if a font ships with your computer, it may not allow you to embed it as a web font.

More Font Resources

Aside: Icon Fonts

Aside: Icon Fonts

Example: fontawesome

<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.5.0/css/font-awesome.min.css">
<h1>Icon Fonts are cool <i class="fa fa-thumbs-up"></i></h1>

1. Include the stylesheet (this example links to a CDN)

 2. Use <i class=fa fa-*> where * is the name of the icon

deck

By Jason Sigal

deck

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