What is

Coffee & Ux?

UX

BASIC CONCEPTS

1. Disciplines in UX
2. No research? No UX!
3. Not for everyone
4. Design is not just good looks
5. No software needed
6. UX as a culture
7. Importance of data
8. No metrics? No UX!

DISCIPLINES

IN UX

• UX Researcher
• Information Architect
• Visual Designer / UX Developer / UI Designer
• Content Strategist
• UX Strategist

Research

IN UX

• Interviews
• Surveys
• Social Network
• Asking people on the streets

You should never make a blind decision.

• Studies, censuses
• Research from reliable sources

UX IS NOT FOR EVERYONE

Design is not just good looks

NO SOFTWARE NEEDED

ux CENTRIC

UX AS A CULTURE

IMPORTANCE OF DATA

METRICS in UX

final thoughts & questions

Thanks!

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