ROI of UX
How Good UX Delivers Exceptional ROI
Common Pitfalls
- Ignoring customers
- Competition Blindness
- Not serving the market need
- Unrealistic goals
- Badly defined system requirements
- Poor communication among customers, developers, and users
Assumptions
IEEE*
Why Software Fails : 2005
*Puts out reports and does research for programmers, developers and engineers
Burn Rate
Burn Rate
Abandoned Projects
Burn Rate
$60,000 / year
Burn Rate
Avoidable Rework
$100/hr
$200,000 /yr
Burn Rate
Avoidable Rework
Burn Rate
Errors Now vs Later
100x
Save That $ With UX
UX saves 33-50%
Strategic Data Consulting
Run a Design Sprint
- Understand
- Define
- Diverge
- Decide
- Prototype
- Validate
Cost Estimate
Your Team * 2 - 5 Days
Expectation
- Good UX is no longer a luxury
- UX Field is Maturing
- Your Competition has good UX
- Stand out
- Be memorable
- Hit the mark
- Connect with Users
85%
Users state they would pay up to
25%
more for a superior experience
Save your Money
Go UX
ROI of UX
By jean kaluza
