Jennifer Couture - Operations Manager Fort Myers, Florida

Jennifer Couture knows exactly what it takes to make a small business “click.” A social media marketing campaign can transform any small business. The Fort Myers-based stylist and licensed cosmetologist has owned and operated her own salon for over 20 years. In addition to her certifications as both a master hair extension and color correction specialist, Jennifer Couture keeps her social media pages on point too. But she can help spruce up your online presence too. Drawing on her own experience, Jennifer Couture lists eight tips for creating a digital campaign. Identify the goal Ask yourself about the motivation behind your social media campaign. Are you building brand awareness? Acquiring new leads? Trying to generate more sales? Increasing engagement? The answer should define your entire social media strategy and drive every decision you make. Align your content with your business objectives by setting specific, realistic goals. Know your audience Converting followers into customers is impossible without your message reaching the right audience. Target and tailor your content so that it resonates with your key demographic. Jennifer Couture considers looking at age, gender, and income data as starting points. Pick your channel Read more: https://sensiblebusinessmen.com/jennifer-couture-winning-social-media-campaign/

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