Entrepreneurship and startups

Lessons learned

Thu Mar 26 2015

... so far

A bit about me

Jhon Jairo Roa


Full Stack Developer and Tech Lead


Co-Founder and VP of Engineering @ Trotter

27 years old



Universidad Distrital - Electronic Engineer - Drop Out



Universidad Distrital - "Computer Science" - Drop Out



7+ years in software field


A bit about Trotter

We enhance global mobility by easing access to housing.


We help people rent apartments in a new city. By connecting them with vetted real estate professionals

What is entrepreneurship about?

The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure.

Entrepreneurship is the process of starting a business or other organization.

Those are mere definitions. Again,

what is entrepreneurship about?

 taking risks

Entrepreneurship is about ...

believing in the impossible

Entrepreneurship is about ...

Entrepreneurship is about ...


Entrepreneurship is about ...

being CRAZY

Entrepreneurship is about ...


because is so hard, that if you don't

any rational person will


Steve Jobs



"Love what you do and do what you love"

- Ray Bradbury

Have a life plan

Six rules

1. Trust yourself.

Who do you want to be?

2. Brake the rules, don't be afraid of changing the status quo

“the people who are crazy enough to think they can change the world are the ones who do.”

 - Steve Jobs

3. Don't be afraid to fail

4. Don't listen to the naysayers

listen to everybody and get the message

5. Work your BUTT OFF !!!

6. Give Back to community

Work really hard on your communications skills

Co-founders team

Hiring people

Sell your product to customers

Sell your idea to investors

Read a lot !!!

Best entrepreneurship book ever!

Best entrepreneurship book ever!

Best entrepreneurship book ever!

Just kidding

There is no best entrepreneurship book ever

Some books that I found very helpful

"...15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering-to personality and the ability to lead people."

- Dale Carnegie


15 % Technical knowledge

85 % Skill in human engineering-to personality and the ability to lead people

What are you learning at school, college, university?

"Not having a degree can be a problem sometimes, but of all the problems you encounter in the startup world, it’s by far the smallest"

- Laura Deming, 18-year-old venture capitalist

Let's Drop Out of School and Start a Business !!!

NO !!!

“People ask, ‘Should I drop out of college?’ That’s a bad question. The question is, ‘Are you passionate and competent about something?’”

Is it worth it to drop out, or not attend in the first place? The answer, ... ... is the same answer that you’ll hear with most highly personal decisions:

It depends.

- It depends?

Yeah -

On cultural legacy

On country

On your Idea

On the market

On how competent and skilled you are

On the kind of people you have in your network

On how passionate you are about what you do

Is the right time to do it?

(a lot of more things and questions here)

Stop making excuses and get shit done.

Keep reading and learning a lot !!!

Learn from the best

"If I have seen further than others, it is by standing upon the shoulders of giants."

- Isaac Newton

Read about successful people and influencers

Steve Jobs

Bill Gates

Mark Zuckerberg

Abraham Lincoln

Elon Musk (Tesla, SpaceX, Solar City)

Dick Costolo (Twitter CEO)

Jeff Bezos (Amazon CEO)

Larry Page (Google CEO)

Go to events and do a lot of networking


Jhon Jairo Roa Acuña


Entrepreneurship and Startups: Lessons learned

By Jhon Jairo Roa

Entrepreneurship and Startups: Lessons learned

Some of the lessons I have learned so far being in the entrepreneur world.

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