Jamie Murphy

Co Founder @ BudAffect

jamie@budaffect.com

WHO IS HERE?

CRO - HOW?

• What is it?
• How do I do it?
• What if it doesn't work?
• Example
• CRO Challenge

CRO - HOW?

WHAT IS IT?

For every X number of visitors - Convert More!

WHAT IS IT?

Perform against KPIs

sales

leads

sign ups

contact forms

HOW DO I DO IT?

Work against data!

goals

events

the journey

the experience

WHAT IF IT DOESN'T WORK?

LET'S GET REAL!

Identify KPIs of Website

Gather Data for these to identify problem Areas

FIRST STEPS

Pre CRO Statistics (avg over 2 months)

67.98% - Bounce Rate on homepage

Avg Session Duration: 1.30

2.13 pages per session

78.86% new visitors

0.39% contact conversion

Post CRO Statistics (avg over 1.5 months)

42.98% - Bounce Rate on homepage

Avg Session Duration: 03:20

3.56 pages per session

64.19% new visitors

2.20% contact conversion

WHAT DID I DO?

NEXT STEPS

DID YOU PAY ATTENTION?

MY RECOMMENDATIONS

QUESTIONS