What is it?
A travel platform that encourages serendipitous exploration and discovery of city neighborhoods
Why am I doing this?
Internet makes traveling predictable
Nothing like walking around without a reservation
I want to change the way people travel
Who is this for?
Technophiles in their 20s - 30s
Looking for a new way to experience travel
User Research
Questions:
Why do you travel?
How do you prepare for travel?
User Research
Findings:
Looking for similar things
Very different approaches
Extensive research before traveling
Authentic local experiences
"Don't want to feel like a tourist"
User Personas
How will I do this?
Crowd-source activities from city locals
Guide travelers through serendipitous itineraries
Mobile-First
Heart of the experience is mobile
Activities += Itineraries
Desktop presence
User Flow
User Flow
User Flow
User Flow
User Flow
User Flow
User Flow
User Flow
User Flow
Next Steps
Categorizing travel
Prototype mobile experience
User testing
Thank You!
Serendicity
By Jorge A Brake
Serendicity
Midterm thesis presentation