What is it?




A travel platform that encourages serendipitous exploration and discovery of city neighborhoods

Why am I doing this?



Internet makes traveling predictable


 Nothing like walking around without a reservation


I want to change the way people travel

Who is this for?


Technophiles in their 20s - 30s


Have traveled extensively and enjoy it


Comfortable stepping out of their comfort zone


Already use existing travel platforms

Looking for a new way to experience travel

User Research



Questions:

Why do you travel?

How do you prepare for travel?

User Research


Findings:

Looking for similar things

Very different approaches

Extensive research before traveling

Authentic local experiences

"Don't want to feel like a tourist"

User Personas

How will I do this?



Crowd-source activities from city locals 



Guide travelers through serendipitous itineraries

Mobile-First




Heart of the experience is mobile

Activities += Itineraries

Desktop presence

User Flow

User Flow

User Flow

User Flow

User Flow

User Flow

User Flow

User Flow

User Flow

Next Steps




Categorizing travel

Prototype mobile experience

User testing



Thank You!

Serendicity

By Jorge A Brake

Serendicity

Midterm thesis presentation

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