According to multiple studies it has been proven that color has a very important influence on the purchase decision and the increase in sales. That is why it is essential to make a suitable choice of colors for products, advertising, websites, points of sale, among others.
In these studies it has been identified that impulse buyers react better to colors such as red, orange, black and blue. On the other hand, the most rational buyers (who plan their purchases more) respond very well to colors such as light pink, light blue and navy blue.
Some data that may surprise you and that should be taken into account are:
The visual appearance and color of a new product are much more important than the texture, sound or smell for consumers in a new product: 93% of consumers consider visual appearance and color more important, 6% of Consumers consider texture more important, 1% of consumers consider sound or smell more important
85% of buyers consider that color is the main reason to buy a product.
