DIRECTOR X

CASE STUDY

Director x

Julien Christian Lutz (born October 31, 1975), better known as Little X, X or Director X, is a Canadian music video director. He also has his own clothing line X Fit. He was born and raised near Toronto, Ontario, and is of Trinidadianand Swiss descent.

MUsic videos

X has been noted for his high-budget, visually distinctive music videos for popular music singles, including videos for Kanye West, Jay-Z, Justin Bieber, Drake and Rihanna. He is currently represented by DNA - David Naylor and Associates, Hollywood, CA. In 2015, Director X founded his own production company, Creative Soul in Toronto, Canada.

conventions

His trademark is tweaking the letterbox format; instead of just using black bars on the top and bottom of the frame to frame the image, many videos by X actually feature the bars opening vertically or horizontally to reveal the video and closing vertically or horizontally at the end, like a letter box.

Interview

Below there is a short video of an interview with Director X and the British YouTube channel 'SBTV'