What could be
the future
of
Gas Stations?
First,
3 insights
Insight #1
Food is the third biggest income source at gas stations, after fuel and tobacco
Meaning
There is a lot of food sold at gas stations.
Insight #2
Compared to regular gasoline, alternative fuels are on a rise
Meaning
There is a future market in alternative fuels.
Insight #3
Let's talk about fuel for your stomach; Eco-friendly and healthy food-companies are on a rise since 2011.
Meaning
People like healthy and eco friendly food in a nice package
So what if...
How would this work?
The 1-Year Plan
Campaign #1
KPI
MACRO
Engage consumers
MICRO
- Campaign site visits?
- How many clicks on fast sheet/fuel comparison?
- How many watch the videos?
- How many click on cook-off recipes?
Campaign #2
KPI
MACRO
Track coupon usage
MICRO
- How many shop for 50 dollars?
- How many sent the text to get the coupon?
- How much did they fill up with the coupon?
Campaign #3
KPI
MACRO
How many biofuel drivers will use the Whole Foods campaign?
MICRO
- How many will receive iBeacon?
- How many will show the receipt in WFM?
- Total spending when using discount at WFM?
How can we use this
data
to change
the future
of gas stations?
What's in it for Whole Foods
-
The values they strive for can be implemented even more strongly with Renewable Fuels.
They already have already started use biodiesel trucks in their transportation and installed charging points for electrical cars by several stores.
They encourage the company staff to be more environmental friendly
What's in it for Gas Stations
-
Brand association: Whole foods stand for sustainability and conscious decisions.
-
Strong customer group: Willing to spend premium prices which organic foods carry
-
Large and digital customer base: Whole Foods posts roughly 1,000 messages per day, reaching more than 7 million followers on Facebook and Twitter combined.
What's in it for Customers
-
Get engaged and be informed:
- This partnership can give them other options to play with when getting fuel for both car and body
- Offering a sustainable fuel will prepare Americans for a future where we think there will be more electric cars, expensive oil, more pollution and much harder to drive to the extent we do today, especially with oil driven cars.
Whole Foods
Alternative Fuels
Thanks!
Copy of deck
By kajate
