Set up and stick to a clear argument that supports the claims -- and also shows that you understand that there are other possible arguments on the topic.
Organization & Coherence
Introducethe claim clearly and provide a conclusion that follows from and supports your argument.
Inspire readers to care about your argument with an engaging introduction and conclusion.
More Organization & Coherence
Organize reasons and evidence logically.
Use words and phrases to guide your reader smoothly through your argument.
Command of Evidence
Provide several good reasons backed up by accurate, relevant, supporting evidence from the texts to develop the overall argument.
Counterclaims
Explain obvious counterclaims fairly with relevant evidence, but...
Explain why the counterclaim is weaker than your claim.